The first concept store of German high-end watch brand Lange in the Asia-Pacific region landed in Beijing Qiaofufang Grassland. After more than 150 years of bumpy Lange, it was reborn again and will provide more watch lovers in China. Rich fine watchmaking experience.
Lange area inside WEMPE store in Beijing Qiaofufang Grassland
To celebrate this milestone, Lange and Wempe held a reception at the new watch and jewelry store in Wempe’s Qiaofufang Grassland Shopping Center. Mr. Franck Giacobini, President of Lange Asia Pacific, and Ms. Kim-Eva Wempe, CEO and family heir of Wempe, were present in person.
Ms. Kim-Eva Wempe, who made a special flight from Hamburg to Beijing, said: ‘Langer is undoubtedly the pride of the Germans and the founder and leader of traditional German watchmaking. Wempe is deeply honored as a close partner of Lange, and Every effort will be made to provide Lange customers with an extraordinary shopping experience. ‘
Franck Giacobini, President of Lange Asia Pacific, said: ‘From the original one-person shop to Europe’s largest and highest-selling watch and jeweller with more than 600 employees today, Wempe is one of Germany’s best family-owned companies and also Lange One of the most important distribution partners worldwide. Lange values Wempe’s outstanding contribution in spreading Lange’s watchmaking culture. ‘
Lange’s 1815 Sidestep watch for Wempe
Based on precious friendship, Lange has customized several limited edition watches for Wempe in history. In 2003, the 125th anniversary of Wempe, Ms. Kim-Eva Wempe officially took over the management of the company from his father. To commemorate this series of important events, Lange specially released the 1815 Sidestep limited edition watch, which is of great historical significance. The watch that symbolizes the long-term friendship of Lange – Wempe is currently on display at Wempe Beijing Qiaofufang Grass Store. The design of Sidestep is based on the 1815 series of Lange’s tribute to founder Ferdinando Adolf Lange. Like the other members of the series, Sidestep inherits the aesthetics of Lange’s legendary pocket watches. The essence of pocket watch technology. And this Wempe commemorative model is unique in that each splint is based on the design style created by Dresden artist Carl Ludwig Graff (1844-1906) Etched by hand. The watchmaker’s outstanding craftsmanship guarantees the unique value of this masterpiece now, in the future and even forever. Starting in the second half of 2013, Lange’s newly launched 1815UP / DOWN and 1815 RATTRAPANTE PERPETUAL CALENDAR will also enter the WEMPE Qiaofufang Grass Store.
Lange’s new 1815 collection
WEMPE Beijing Qiaofufang Lawn Store (Langer Distributor)
Address: L2-10, Second Floor, Beijing Qiaofufang Grassland Building, No. 9 Dongqiao Road, Chaoyang District, Beijing
With nearly 135 years of history, Wempe is one of Germany’s oldest family businesses. From the original one-person shop to a company with more than 600 employees today; from the small watch shop of the year to 29 branches today in Germany, Europe, New York, Beijing and luxury cruise ships; from the original individual watch dealers to today’s Europe The largest and highest-selling watch and jeweller with its own jewellery brands (Wempe) and horological brands (Wempe Chronometerwerke Glashütte i / SA and Wempe Zeitmeister Glashütte i / SA), and also the European retailer with the largest watch factory . What is the secret of Wempe’s success? The secret lies in a century-old corporate culture: every employee sees himself as the spokesperson for the Wempe brand, with customer satisfaction as the highest goal. From the first day, the three corporate culture elements of first-class quality, high-end brand and continuation of tradition have been deeply imprinted in the hearts of every ‘Wempe’.
Lange was founded by Ferdinand A. Lange in 1845 in the small town of Glashütte, Saxony, Germany, and laid the foundation of German precision watchmaking. Lange’s history has been ups and downs, experiencing the glory of the pocket watch era in the 19th century, and was hit hard by the Second World War artillery. After the Cold War, it revived and returned to the top of the world’s precision watch industry. Today, Lange produces only thousands of gold or platinum watches each year, all equipped with exclusive movements that are carefully modified and assembled by hand. Within 20 years, Lange has developed more than 40 watch-manufactured movements, leading the world’s leading watch brand.
In 1878, watchmaker Gerhard Diedrich Wilhelm Wempe opened his first shop in Elsfleth on the Weser with 80 marks as the starting capital. This small watch shop is located in a relative’s At home. Today, Wempe, with a history of 135 years, is not only one of the oldest family companies in Germany, but also the largest and highest-selling watch and jeweller in Europe. It also has its own jewelry brand (Wempe) and watch brand (Wempe Chronometerwerke Glashütte i / SA and Wempe Zeitmeister Glashütte i / SA).
The origins of the Lange family and the Wempe family can be traced back to before World War II, when Lange was synonymous with Germany’s top watchmaking industry. In 1927, Wempe started cooperation with several famous European watch factories, including Lange. In 1938, Herbert Wempe (son of WEMPE founder Gerhard Dietrich Wilhelm Wempe) and Otto Lange (grandson of Langer founder Ferdinand A. Lange) also founded the ‘Glasutti Observatory’ in the town of Glashütte. The joint trade union aims to establish a research and training centre for young watchmakers and a watchmaking fine-tuning institute. Unfortunately, the war sapped the plan and deeply affected the fate of the two families. In 1939, Wempe was taken over by the National Naval and Air Force Department and lost its right to self-decision. In 1945, Hamburg was in ruins and the Wempe branch was completely destroyed. The Lange plant in Grasutti was severely damaged during the bombing in the same year. The brand was nationalized by the East German government in 1948. Since then, the traditional German watchmaking process has disappeared in Germany along with the Lange trademark. On a produced watch. After the war, Wempe, headquartered in Hamburg, West Germany, was rebuilt, and in the 1960s it firmly seized the historic opportunity of the German economic miracle to restore its former glory. Lange was not able to rebuild the watch factory in the former East German town of Glashütte until the reunification of Germany and Germany in 1990.
In the late 1930s, Otto Lange, grandson of the founder of the Saxony watch industry, was with Herbert Wempe, founder of the WEMPE Chronometerwerke. Their goal is to establish a training, R & D and commissioning institution for young watchmakers at the Glashütte Observatory.
In the new era, Lange and Wempe, out of the shadow of war and national division, played an important role in international watchmaking with German-style rigor and seriousness. Today, the global strategic partnership between the two sides has extended to Asia. Wempe’s new store on the second floor of Qiaofufang Lawn Shopping Center in Beijing is decorated with Wempe global unified standards. It is equipped with the most professional and high-quality staff and cutting-edge equipment. The elegant and sophisticated contemporary environment and warm atmosphere make the peers inimitable To the right is the ideal place to find a Lange watch.
More information on Lange watches: Lange /