At the 24th Geneva International Watch & Clock Fair (SIHH), Watch House is proud to have interviewed Mr. Conway Kai, the editor-in-chief of the ‘Shopping Guide’, and Watch House’s views on this exhibition and Netizens asked related questions to Teacher Kang, and Teacher Kang answered them one by one with humorous words.
Home of Watches: Has your impression of this show changed from before?
Conway: The conference provided more convenience for the participants around the world. The previous transportation was CMB. This time it was replaced by a bus with a larger number of passengers and the recognition rate was very high. You are walking on the streets of the old city of Geneva You can see SIHH’s stop sign if you can’t go far. A free bus will take you to the exhibition hall every 10 minutes every day, and a new parking lot will be opened to make it more convenient for participants to enter and exit. The pavilion, apart from that, there are really no other major changes. I think what impressed me most about SIHH is that there has been almost no change in 10 years.
Watch House: Until today, the exhibition has been halfway, and after seeing so many new products, can you briefly talk about the future development trend of watches?
Conway Kai: What impressed me most today was the short promotional film Lange saw. Lange pays more attention to realism, that is, to make a finished watch as prominent as possible, and then it is very beautiful and without too much modification. When I watched this video, I thought about the current situation. What should be pursued by the fine watchmaking industry? Perhaps after a few years, some exaggerated, beautiful, star-studded stuff like everyone When you look tired, everyone will think about what a good watch is. Then Lange does a good job in this regard. It is just a watch. The watch is beautiful enough and perfect. Need any spokesperson, do n’t need any support, do n’t need too many marketing methods, the watch itself is enough to attract people, it just makes people watch and do n’t want to leave, as long as their wealth ability permits, I want to buy it, and I’m not afraid of this kind of good watch. I want to buy two after I buy one, so I think this is the true essence of the fine watchmaking industry, because not only a Lange brand can With this in mind, from SIHH to Basel, there is at least no less than 30 brand can do this.
Watch House: Are you referring to the technical level?
Conway Kai: Technology is the means, technology, craftsmanship and enthusiasm, is to make everything the best, because in the past few years it seems that everyone deliberately pursued the innovation of watchmaking technology, for example, Patek Philippe has launched many silicon escapements in the past few years. Watches, so everyone wonders if all watches and clocks will be made of silicon in the future, because silicon does not need to be lubricated and antimagnetic, but today it seems that the watchmaking industry has not adopted silicon as the mainstream, nor has technology stacking as the mainstream, nor is it Every brand comes out with a watch that combines the tourbillon, three questions, and perpetual calendar. Take the new watch released this year as an example. If you use a very simple word to summarize it, it is called a combination. It is the essence of the brand’s DNA. Through the new combination and the factors of the times, a new watch is created. In other words, it is changeable. Without leaving its ancestors, unlike digital products, when a new product is released, the old product is overturned. The watchmaking industry is always developing steadily, and it is not as fast as you expected, and it may not have brought It’s a surprise to you, but it is indeed developing, and every year something new appears.
Watch House: What do you think is the biggest gain from this exhibition for you personally?
Conway Kai: In fact, every time you come to SIHH, you have to receive the goods, because Switzerland is the forefront of the watch industry, representing the ultimate interpretation of the high-end watch industry, so coming here helps to see the gap, not blindly because of national Emotionally, I deliberately hope that the domestic watch will be on an equal footing with the Swiss watch. It is also very difficult for Switzerland to achieve this step. Due to the long schedule and rich content, there have also been new unsuccessful. Before booking The hotel was cancelled for no good reason, but fortunately it was resolved before the launch, so learning how to deal with new problems can be regarded as new gains.