Month: July 2013

Jiajia And The Emergency Association-help Sierra Leone, And Always Stay With Me

At the time of the 70th Venice International Film Festival, Jaeger-LeCoultre supported the Emergency Association charity event for the third consecutive year. Emergency Association is a humanitarian organization founded in 1994 with a mission to provide assistance to refugees suffering from war and poverty.

 Since 2001, the Emergency Association has been operating in Goderich. Godric is located on the outskirts of Freetown, the capital of Sierra Leone. It is the center of surgical and pediatric medical gatherings, and the only place with modern high-end medical facilities and free medical services for the public. The Godric Center is currently being expanded and Jaeger-LeCoultre is actively helping to renovate its emergency facilities, radiology department and radiology changing rooms.
 Italian actor Riccardo Scamarcio is the ambassador for the initiative. After visiting the Godric Center, he became more aware of the seriousness of the situation in Sierra Leone. The civil war ended in 2001, the land was torn apart, the original few medical facilities were completely destroyed, and the entire country was in a state of emergency for a long time. According to a World Health Organization survey, in Sierra Leone, 21% of children under the age of 5 are underweight, and the mortality rate for children of the same age is also high, with 194 deaths per 1,000 newborns, and the average emergency centre treats children monthly The number reaches 1300.

 Italian actor Riccardo Scamarcio wears Jaeger-LeCoultreverso watch in support of the ‘Help Sierra Leone, No Time to Live’ project. Facing such a severe situation, Jaeger-LeCoultre supported it through an unusual red carpet ceremony. This important project. At the red carpet ceremony on Thursday, August 29, soap bubble magician Michele Cafaggi debuted.
 The Reverso flip watch donated by Jaeger-LeCoultre for the Emergency Association is engraved with the logo of the Emergency Association and the 70th Venice International Film Festival. Many stars who came to the 70th Venice International Film Festival also joined Jaeger-LeCoultre to support this. An action initiative. As the stars walk across the red carpet, they can enjoy the joy of blowing bubbles while wearing a watch symbolizing this action, which will be donated to the Emergency Association to assist them.
 Brazilian supermodel Natalia Borges wears Jaeger-LeCoultre 101 luxury jewellery watch on the red carpet, Italian supermodel, actor and TV presenter Eva Rockopno wears Jaeger-LeCoultre 1960s platinum premium Jewellery watch debuts on the red carpet.