Japanese trend godfather Fujiwara has reinterpreted the Tag Heuer signature Carrera series, limited to 500 pieces, available only at Tag Heuer boutiques and online at tagheuer.com.
Hiroshi Fujiwara, as always, designed with a unique method, using a unique perspective to re-interpret the TAGHeuer Carrera watch, interpreting his love.
Following the cooperation of famous brands to create the trend of fashion classics, the well-known Japanese streetwear designer, fashion leader, musician and Fragment design founder, Fujiwara Hiroshi, after cooperating with brands such as POOLAoyama and THECONVENI concept stores, he has also developed TAG Heuer’s classic Carrera watch has a new look.
Originating from the subversive pioneering spirit shared by both parties, Fujiwara’s own Fragment brand has joined forces with Tag Heuer to create the Tag Heuer Carrera Heuer02FragmentHiroshiFujiwara watch.
‘Hiroshi Fujiwara is the perfect partner to reinterpret this iconic watch collection.’ Jean-Claude Biver, Non-Executive Chairman of LVMH’s Watch Division, said, ‘We are very willing to give him complete design freedom. . ‘
Tag Heuer Carrera Heuer02FragmentHiroshiFujiwara Watch Dial
After meeting for the first time and gaining an in-depth understanding of the product range, the designer has a profound understanding of the history of the Tag Heuer Carrera series. The name Carrera is derived from the legendary Carrera Panamericana, a week-long competition held in Mexico in the 1950s. With its innate racing pedigree, the first Tag Heuer Carrera chronograph designed for the driver in 1963 shocked the world with its revolutionary dial design. As a historic innovation, the ring that fixes the dial on the case can become an indispensable second dial, making the display larger and clearer. The performance specifications of the watch are based on mature ergonomics and are designed to be easy to read: the ridged crown is manually wound daily, the buttons can be easily operated, and the simple dial is equipped with clear scales and sub-dials. There is a slightly sunken timer.
Fujiwara chose the original 1963 model and based on it, transformed into a masterpiece of Fragment style.
‘We have injected some design elements that may be unexpected to Tag Heuer’s current collection,’ said Fujiwara. ‘I don’t want many new watches, but I will definitely not miss this one!’
TAG Heuer Carrera Heuer02FragmentHiroshiFujiwara Watch Movement
The TAG Heuer Carrera series Heuer02FragmentHiroshiFujiwara watch is still faithful to the brand’s commitment to the Swiss pioneer spirit, equipped with TAG Heuer’s self-made CalibreHeuer02 automatic movement.
This watch comes in a black alligator leather strap, with optional black and grey NATO straps. On the black dial are three black timers with white lacquered hands: a minute counter at 3 o’clock, a permanent small seconds counter at 6 o’clock, and an hour counter at 9 o’clock. The beige scale and beige rhodium-plated hour and minute hands are coated with SuperLuminova® fluorescent paint, and the contrast of bright colors complements the stylish black dial. The dial also features a silver inner ring and is adorned with the iconic brand logo at 12 o’clock. The dazzling 39mm stainless steel case has a special stainless steel screw-in sapphire caseback and is engraved with a limited number of editions.
A genuine Fujiwara original work that combines Japanese design aesthetics with unique subversive design tastes. The TAG Heuer Carrera Heuer02FragmentHiroshiFujiwara watch opens a new chapter in the history of the TAG Heuer Carrera legend.
TAG Heuer Carrera Heuer02FragmentHiroshiFujiwara Watch
TAGHeuer Heuer02FragmentHiroshiFujiwara Watch
Calibre Heuer02 Calibrated by TAG Heuer
Automatic chronograph movement
Diameter: 31 mm
Power reserve: more than 80 hours
Display Chronograph: clock and minute timer; hour, minute and small seconds
Case diameter: 39 mm
Polished stainless steel case and fixed bezel
Curved ‘glass case’ sapphire crystal with anti-glare treatment on both sides
Water-resistant to 100 meters (10 bar)
Dial Black Opal Dial with Tachymeter
Silver inner ring with 60 sec / minute scale
Black ‘azurage’ minutes and clock timer and seconds indicator
White paint timer hands
Scales coated with beige SuperLuminova® fluorescent paint
Rhodium-plated, polished, faceted hour and minute hands with beige SuperLuminova® fluorescent paint
White lacquered central pointer
Strap Black alligator leather strap, optional black and grey NATO strap
Polished steel pin buckle