Month: March 2017

Tag Heuer 02 Fragment Hiroshi Fujiwara Watch

Japanese trend godfather Fujiwara has reinterpreted the Tag Heuer signature Carrera series, limited to 500 pieces, available only at Tag Heuer boutiques and online at
   Hiroshi Fujiwara, as always, designed with a unique method, using a unique perspective to re-interpret the TAGHeuer Carrera watch, interpreting his love.

Hiro Fujiwara

   Following the cooperation of famous brands to create the trend of fashion classics, the well-known Japanese streetwear designer, fashion leader, musician and Fragment design founder, Fujiwara Hiroshi, after cooperating with brands such as POOLAoyama and THECONVENI concept stores, he has also developed TAG Heuer’s classic Carrera watch has a new look.

   Originating from the subversive pioneering spirit shared by both parties, Fujiwara’s own Fragment brand has joined forces with Tag Heuer to create the Tag Heuer Carrera Heuer02FragmentHiroshiFujiwara watch.

   ‘Hiroshi Fujiwara is the perfect partner to reinterpret this iconic watch collection.’ Jean-Claude Biver, Non-Executive Chairman of LVMH’s Watch Division, said, ‘We are very willing to give him complete design freedom. . ‘

Tag Heuer Carrera Heuer02FragmentHiroshiFujiwara Watch Dial

   After meeting for the first time and gaining an in-depth understanding of the product range, the designer has a profound understanding of the history of the Tag Heuer Carrera series. The name Carrera is derived from the legendary Carrera Panamericana, a week-long competition held in Mexico in the 1950s. With its innate racing pedigree, the first Tag Heuer Carrera chronograph designed for the driver in 1963 shocked the world with its revolutionary dial design. As a historic innovation, the ring that fixes the dial on the case can become an indispensable second dial, making the display larger and clearer. The performance specifications of the watch are based on mature ergonomics and are designed to be easy to read: the ridged crown is manually wound daily, the buttons can be easily operated, and the simple dial is equipped with clear scales and sub-dials. There is a slightly sunken timer.

   Fujiwara chose the original 1963 model and based on it, transformed into a masterpiece of Fragment style.

   ‘We have injected some design elements that may be unexpected to Tag Heuer’s current collection,’ said Fujiwara. ‘I don’t want many new watches, but I will definitely not miss this one!’

TAG Heuer Carrera Heuer02FragmentHiroshiFujiwara Watch Movement

   The TAG Heuer Carrera series Heuer02FragmentHiroshiFujiwara watch is still faithful to the brand’s commitment to the Swiss pioneer spirit, equipped with TAG Heuer’s self-made CalibreHeuer02 automatic movement.

   This watch comes in a black alligator leather strap, with optional black and grey NATO straps. On the black dial are three black timers with white lacquered hands: a minute counter at 3 o’clock, a permanent small seconds counter at 6 o’clock, and an hour counter at 9 o’clock. The beige scale and beige rhodium-plated hour and minute hands are coated with SuperLuminova® fluorescent paint, and the contrast of bright colors complements the stylish black dial. The dial also features a silver inner ring and is adorned with the iconic brand logo at 12 o’clock. The dazzling 39mm stainless steel case has a special stainless steel screw-in sapphire caseback and is engraved with a limited number of editions.

   A genuine Fujiwara original work that combines Japanese design aesthetics with unique subversive design tastes. The TAG Heuer Carrera Heuer02FragmentHiroshiFujiwara watch opens a new chapter in the history of the TAG Heuer Carrera legend.

TAG Heuer Carrera Heuer02FragmentHiroshiFujiwara Watch

Technical Information:
TAGHeuer Heuer02FragmentHiroshiFujiwara Watch

Model CBK221A.EB0171
Calibre Heuer02 Calibrated by TAG Heuer
Automatic chronograph movement
Diameter: 31 mm
Power reserve: more than 80 hours
Display Chronograph: clock and minute timer; hour, minute and small seconds
Case diameter: 39 mm
Polished stainless steel case and fixed bezel
Curved ‘glass case’ sapphire crystal with anti-glare treatment on both sides
Water-resistant to 100 meters (10 bar)
Dial Black Opal Dial with Tachymeter
Silver inner ring with 60 sec / minute scale
Black ‘azurage’ minutes and clock timer and seconds indicator
White paint timer hands
Scales coated with beige SuperLuminova® fluorescent paint
Rhodium-plated, polished, faceted hour and minute hands with beige SuperLuminova® fluorescent paint
White lacquered central pointer
Strap Black alligator leather strap, optional black and grey NATO strap
Polished steel pin buckle

Writing Time, Going Forward, Fiyta Basel 2013 Preview

Basel International Watch & Jewellery Fair, which enjoys the reputation of ‘The First Exhibition of World Watches and Clocks’, is a feast in the global watch and clock industry, and it is also a battleground among the major watch brands. Among them, the No. 1 International Brand Pavilion is undoubtedly the most watched battlefield. Major top brands gather here to showcase their high-tech, innovative and high-level works, leading the vane of the watch industry.
Since entering the No. 1 International Brand Hall in 2011, Fiyta’s watchmaking skills and brand value have become more and more famous internationally, and have been widely praised by the industry. . This year, Fiyta will bring more masterpieces to enter Hall 1 three times. As the only watch brand from China, compared to the previous two years, Fiyta will present perfect watchmaking skills in a larger and more elegant exhibition hall this year, which will definitely set off a strong ‘Chinese style’ ‘.

Blooming happiness beautiful legend in time

 In legend, the four leaf clover of four-leaf clover respectively represent: true love, health, reputation, wealth; if you find ‘four-leaf clover’, you will have happiness. At the beginning of the Year of the Snake, let this dream about happiness bloom quietly on your wrist. Fiyta’s ‘Four Clover’ ladies’ watches are available in limited editions of the Year of the Snake, with a limit of 1,000 pieces worldwide.

 The watch uses a hollow design, surrounded by natural mother-of-pearl and zircon into a clover. With the change of light and angle, Fritillaria will show different light and shadow, like dreams on the sea. Through the hollowed leaves of the dial, you can enjoy the beauty of the movement, just like the photographer in life. Look at the world. The elegant pumpkin-shaped crown is a small surprise after a fine appreciation, and the just right vintage rose gold, flows in time into a landscape in the middle of the sky, drunk, drunk and non-stop time. The bottom cover of the watch is engraved with the elements of the camera lens, which collects the scenery in time as a ‘core’.

 The Year of the Snake is approaching, the designer specially chose snake skin as the strap of the watch, adding a sense of sensuality and agility, letting the beauty bloom in the wrist.
 Limited edition of the ‘Clover’ year of the snake

Model: LA8462.GWSS
Movement: imported automatic mechanical movement
Case: stainless steel, gold-plated
Bezel: stainless steel, gold-plated
Table mirror: single-sided anti-glare sapphire glass
Dial: Natural Shell
Bottom cover: perspective, engraved lens form
Strap: Snakeskin
Waterproof: 5ATM

Writing Time and Discovering Time

 Watches no longer only represent the timekeeping function. With the controversy and history of the watch industry, it has become a cultural symbol that contains the wearer’s own inner expression and even life attitude.
Fiyta’s latest photographer series models incorporate the concept of ‘photography’ into watch design, giving the watch more possibilities between square inches.
 In shape design, the designer draws inspiration from classical cameras. For example, the dial inner ring shape inspired by old camera lens picks and the dial inner ring scale design derived from the camera knob scale. Retro rose gold, power and beauty harmoniously co-exist; the design of the hollowed out dial can provide insight into the beauty of the movement, just like the photographer discovers the mysteries of life and time through the lens. The overall design style of the watch is both fashionable and noble. It’s easy to navigate on multiple occasions in your life.

 ‘Photographer’ represents a pursuit of discovering and appreciating life, which is also the attitude and philosophy that Fiyta hopes to express through watches.

 Photographer series

Model: GA8338.TWT
Movement: imported automatic multifunctional mechanical movement
Case: stainless steel
Bezel: stainless steel, gold-plated
Table mirror: anti-glare sapphire glass
Dial: Hollow
Bottom cover: perspective, engraved lens form
Strap: stainless steel, partially gold-plated
Waterproof: 5ATM

Challenge the Limits and Record the Time of the Brave

 Since 2009, the Fiyta Extreme Series watches have accompanied the Chinese motorcycle team on four trips to Dakar. Together with the participating motorcyclists, after departing from Buenos Aires, crossing the Andes to the northwest, trekking the desert covered with dunes and dark stones, and returning after entering Chile. Along the bumps conquered harsh environments such as strong temperature differences, hypoxia, and wind and sand, all the way through the magnificent magnificent scenery, running about 8,000 kilometers across the South American continent.

 The new Fiyta Extreme Series was launched in January 2013. It accompanies the motorcycle team from China. The whole time is accurately timed and it is determined to record the time belonging to the brave. Equipped with a Fiyta automatic mechanical movement to achieve multi-function timing. Independent suspension anti-vibration device completely protects the movement from external shocks. Adopting abrasion-resistant materials and powerful functions to ensure correct travel in various extreme environments. The tachymeter moving ring, the material of the ring mouth is made of stainless steel IP black, which is eye-catching and full of sports. The caseback is engraved with the Dakar road map, which is very memorable.

 Extreme Series

Movement: automatic mechanical movement
Case: black titanium plated
Crown: Stainless steel, inlaid orange rubber ring
Bezel: Stainless steel IP black
Table mirror: anti-glare sapphire glass
Hands: Silver-plated brass hands
Bottom cover: Imprinted 2013 Dakar Rally Roadmap
Strap: PU
Waterproof: 5ATM

Dedicated to the myth of time

 Since the brand was founded, Fiyta has always adhered to the core spirit of ‘proactive’. Constant innovation in product design, materials, functions and technology, and strive to bring Chinese watches to the international stage.

 Since 2001, this year will be the thirteenth year of Fiyta’s participation. From the first Hall 6 to the three consecutive years in the No. 1 International Brand Hall, competing with the world’s top international watch brands is undoubtedly the best recognition of the brand’s impressive achievements in recent years. This process also witnessed the rapid growth of Fiyta itself. In the fields of function building and movement making, Fiyta has won many awards and has been recognized by the international watch industry. But it never stops in front of the glory. It will continue to explore new fields with excellent skills, and go forward to create the myth of time!