Golden Palm is the ultimate symbol of the Cannes Film Festival. It is awarded annually to the best films selected by the film festival officials. At the 67th Cannes Film Festival, this legendary trophy, which has been created by Chopard Fine Jewelry since 1998, debuted for the first time with ‘fair mining’ certified gold materials, giving it a new luster. This innovative initiative is part of an action plan launched by Chopard at the 66th Cannes Film Festival to promote sustainable development in the luxury industry.
As the undisputed icon of the world’s most popular film event, Golden Palm is also a symbol of the unique origins of Chopard and the Cannes Film Festival in Switzerland. The latest trophy was redesigned by Caroline Scheufele, Chopard’s co-president and artistic director, in 1998 at the invitation of the then film festival chairman, Pierre Viot. The two sides have established a cooperative relationship so far. Now, Chopard and the Cannes Film Festival will add ethical principles to this glorious history, write a new chapter, boldly announce the creation of luxury goods in a way that cares for the public and respects the environment.
‘Journey to a Sustainable Luxury Industry’
For several years, Chopard has adhered to its commitment to social responsibility as the core of the brand’s basic values. As a member of the Responsible Jewellery Council, the world’s top environmental, social and ethical standards setting organization, Chopard co-sponsored with Eco-Age founder and creative director Livia Firth. The Journey to Sustainable Luxury, also known as The Journey. This large-scale program was first launched at the 66th Cannes Film Festival in May 2013, and Chopard has taken a series of specific actions to show its support, such as a commitment to only publicly show suppliers that have taken responsible social and environmental initiatives Purchase of raw materials.
These initiatives gave birth to the Green Carpet collection of fine jewelry. At the Golden Globe Awards just held, the best actress winner Cate Blanchett wore diamond earrings from this series of inlaid opals. Other iconic works are also gradually launched, such as the world’s first L.U.C Tourbillon QF Fairmined tourbillon watch made from gold materials certified by ‘fair mining’ at the Basel Watch and Jewellery Show.
The new Golden Palm Trophy, a far-reaching initiative
The production of such a distinguished trophy with gold materials certified by ‘fair mining’ represents an important new phase of Chopard’s ‘The Journey Sustainable Luxury’ program. For the first time, the Golden Palm Awards represent not only the best film, but also the best gold and silver crafts.
Caroline Schaefer said: ‘I am very grateful to mine the traceable source of gold and use it to make the golden palm trophy I redesigned 16 years ago in a manner that respects people and the environment. And pride. ‘Thierry Frémaux, Cannes Film Festival’s chief representative, is also honored:’ The Cannes Film Festival has always represented the highest standards of excellence in the film industry. Therefore, we are very happy for the past 17 years Chopard, who has been a major supporter of the film festival, produced the 2014 Golden Palm Trophy with gold materials certified as ‘fair mining’. This gold material represents the highest standards in the world today, adding to both the Golden Palm and the Cannes Film Festival. Beautiful glory. ‘
‘We are delighted to be a world-first case of this historic breakthrough,’ said Livia Foss, founder and creative director of Eco-Age. ‘Chopin has won the Golden Palm Trophy, one of the supreme symbols of the film festival. ‘Fair mining’ certified gold has brought it to the heart of the film industry. Chopard has once again proven to be at the forefront of a sustainable luxury industry. ‘
By linking the ‘fair mining’ -certified gold raw materials to the film world, Chopard officially launched the concept of ‘sustainable luxury’ on the world stage, giving artisanal mining labor at the top of the supply chain an important position.
‘ARM is pleased to be able to gain such recognition at the international level,’ said Lina Villa, the executive chairman of the non-governmental organization. Since the continuous luxury journey ‘plan, Chopard has attracted the public’s continued attention to the artisanal mining industry in South America with a series of important actions. This new breakthrough fully proves Chopard’s firm commitment to this mission. We urgently want to see The latest Golden Palm trophy is held high by people! ‘
Gold material certified for ‘fair mining’
‘Fair Mining’ gold raw materials are ethical gold materials mined by artisanal mines that have been certified for ‘fair mining’. This label represents strict adherence to the rules of economic, social and environmental development during the mining process.
Within the framework of The Journey, Chopard has partnered with the South American NGO Alliance for Responsible Mining (ARM) to help Latin American mining areas obtain the precious “fair mining” certification. Chopard thus became the first company in the luxury watch and jewellery industry to support miners with practical actions to improve their living conditions by ensuring social safety and providing education and training, while protecting their natural resources and biological habitats. This certification will provide the market with stable logistics while also enabling miners and their mining areas to enjoy fair trading rights when selling gold raw materials.