Frequent contacts between watches and basketball have been in the past 10 years. The popularity of the NBA and the huge market contain unlimited business opportunities. Many sports brands have broken their heads and want to win the NBA. The high threshold also discouraged them. On October 5, 2015, the NBA and the Swiss watch brand Tissot reached a global partnership. Tissot became the first official timing partner of the three teams of the NBA, WNBA (American Women’s Professional Basketball League) and the NBA Development League, Swiss. For the first time, the watch brand was able to present itself on the most prestigious basketball court.
Tissot invests heavily in creating an unmatched NBA league matrix
Tissot’s basketball world
This is the first cooperation between Tissot and the NBA. During the cooperation, Tissot will tailor timers, watches and related accessories and services for the NBA and its team. At the same time, Tissot will work with the NBA to design a set of top-notch integrated timing systems. As a partner, Tissot will invest in NBA teams and event broadcast partners, and cooperate with NBA events, marketing, media communications and NBA players worldwide. In terms of advertising creative release and other aspects, Tissot will provide support of up to 200 million US dollars throughout the process (this is Tissot’s largest investment project in history). In addition, Tissot is also the official timing partner of FIBA and CBA. Since then, Tissot has become the world’s largest timing partner for basketball sports events.
Basketball League Court Timer
As two of the most popular basketball leagues in China, the NBA and CBA play nearly a thousand games a year. Fans already know the rules of basketball, and the key to the smooth and complicated timing of the game, especially the NBA , Its rules are more competitive and commercial, so its timing is more accurate and tedious, 24 seconds offensive limit, halftime break, 20 seconds pause, the last minute of each quarter to stop timing (No. The last two minutes of the four quarters) and so on. Every second (or even milliseconds) is crucial for the game and has also made a series of beautiful lore in history including Kobe, Jordan and McGrady.
Because of the numerous timings and rules, the official timing of the NBA used to be wrong. The official timing of the NBA required manual operation. The referee on the court has a timer that is wirelessly connected to the computer system to control the short-term penalty time on the court. There are also a number of timekeepers responsible for the timing of the entire game. After 2004, the NBA official overhauled the timing system. Now the NBA and Tissot will work together to create a more reliable timing system. The 2016-2017 season will be put into 29 Venue use.
Tissot announces re-collaboration with CBA
In recent months, the CBA’s timing has been wrong one after another, and has been widely controversial. The organizer’s investigation found that it was affected by electromagnetic interference, eliminating human and equipment factors. The CBA has always aligned itself with the NBA. The device was stranded due to high prices (a set of about $ 20,000) and high demands on referees. On November 11, 2015, Infront Media announced that the CBA, the Chinese Basketball Association and Tissot have reached another cooperation. Tissot will participate in all the marketing and promotion activities of the Chinese Basketball Association’s events and the CBA playoffs and All-Star games, and provide CBA with A set of timers. The official cooperation between Tissot and CBA started in 2007 and lasted for 6 years. Infront Media believes that this cooperation has a synergistic effect. CBA and Tissot can quickly open the Chinese market. China has become Tissot’s largest sales market, and this common Goals have become the cornerstone of cooperation between the two. When Infront Media mentioned this cooperation, Tissot was given a very limited brand display and reflected the brand’s sporting spirit, thus creating a unique selling point for Tissot watches.
Tissot is the official timing partner of FIBA
Tissot is undoubtedly the largest Swiss watch cooperation brand in the sport of basketball. It has the best basketball league with the most fans, and cooperates with the best teams and players. In 2008, Tissot cooperated with FIBA and held a number of timing jobs. In the same year, he signed the NBA Spurs starting position Tony Parker as the brand ambassador. In 2013, FIBA announced the renewal of Tissot as a global partner for a period of four years (ending 2016). With excellent timing devices, data analysis systems and supporting services, Tissot became the sponsor of the 5 FIBA awards and made special watches for MVP and All-Star players. The system provided by Tissot can broadcast the live score and time data to each display device in real time through television and the network. The coaches can even get the data of each player on the pitch to evaluate the team’s status in real time, which greatly increases Athletic and watching fun for sporting events.
Tissot Porsche Series Special
In 2015, Tissot successively signed two big orders for NBA and CBA (for a period of 5 years) to provide different services. On November 4, Tissot released the first NBA watch-Tissot Solar Tengzhi series touch screen wrist Watch, on November 5, Tissot announced the establishment of cooperation with the Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks and San Antonio Spurs, and each team will provide a special Tissot Porsche series With the colors and logos of their respective teams.
Tissot provides complete timing equipment and data analysis system for comprehensive events
The Swiss watchmaking industry has long been known for traditional watchmaking. However, these watchmaking brands, which have existed for decades or even hundreds of years, are not just making traditional watches. They are also committed to developing complex and high-precision timepieces. System, otherwise would n’t any event organizer get drunk and use a traditional watch as a game timing meter? There are some very famous brands, such as Tissot, Swatch, Omega, Rolex, Blancpain, Tag Heuer, Hublot, Longines, Breitling and so on. However, there are not many brands closely related to basketball. Tissot, Hublot and Audemars Piguet are the three most important companies, and Tag Heuer passed this by.
Tag Heuer and CBA ‘mother-in-law’ win love?
TAG Heuer and CBA previously partnered
When it comes to cooperation with CBA, TAG Heuer is full of grievances. On October 21, 2015, TAG Heuer announced that it had reached a two-year (2015-2017) cooperation with the CBA (a contract signed on September 29). This is the result of a year of love (negotiation) between Tag Heuer and Infront Sports Media (China). However, only about 10 days after the conference ended (November 2), Tag Heuer submitted to Beijing Chaoyang District People’s Court. Filed a lawsuit and sued Infront Sports Media for unilateral breach of contract (Infront China filed a termination on October 9, and Tag Heuer found the CBA poster with the Tissot trademark in the contract period and considered it a serious breach). This is the first time that TAG Heuer has reached an in-depth cooperation with CBA, which could have taken the opportunity to win a wide market effect. According to the contract content, TAG Heuer will release a special watch and fund preparations for the development of basketball in China. Soon after, Tissot became the official timing partner of CBA. The official media of Infront attended the relevant press conference and showed a firm position, meaning that Tag Heuer had missed this opportunity. The reason is that the Infront Sports Media Headquarters has already reached a cooperation with Tissot. Infront China continued to negotiate and sign a contract with Tag Heuer without news, but this is obviously unreasonable. The specific reason may not be known until the trial.
Hublot Marries Heat Lakers Don’t Forget ‘Take away’ Wade and Kobe
Another heavyweight Swiss watch brand closely related to basketball matches is still the brand under the control of Biver-Hublot. Since Biver took charge of Hublot, he has re-integrated the brand resources, purchased the core resources of the famous movement manufacturer BNB Company, and continuously strengthened his marketing strategy. The Big Bang, a landmark watch series, has led Hublot all the way Back to the top of the altar.
Hublot and the Heat
In recent years, Hublot’s cross-border cooperation has become increasingly rich, and contact with basketball, because Tissot has already made its first move, failed to reach the forefront. In December 2010, the cooperation between Hublot and the Miami Heat became its official watch and official timepiece, and began a cross-border cooperation between Hublot and the basketball game. Shortly after, Hublot signed the Heat’s ‘Flash’ Wade as Brand image ambassador. With the Heat of Wade, James and Bosh, the Heat won the NBA championship in the 2011-2012 season and the 2012-2013 season. Hublot released a special edition watch for this, and held a celebration dinner. In 2013, Hublot and the NBA’s other star team, the Los Angeles Lakers, reached a cooperation. In the same year, Hublot signed the Lakers legendary star Kobe Bryant and created a black Mamba limited watch for it.
Hublot and Wade
Hublot and Kobe
At the same time, as a partner, Hublot enjoys the team’s marketing naming rights, of course, the sponsorship fee is also indispensable. During the entire cooperation period, Hublot released a number of limited edition watches for the team and the star. Part of the design of the star limited edition watch was completed by the star, and many dinners, charity events and other related marketing activities were held. Create your own brand image of precision timepieces and sportsmanship.
Hublot and Kobe Bryant Family Charitable Foundation
Three stages of love between Audemars Piguet and basketball
Audemars Piguet Royal Oak O’Neill
In addition, Audemars Piguet, a unique family-managed watch brand in Switzerland, has always paid close attention to sports, and Audemars Piguet also has an influential image ambassador. In 2007, Audemars Piguet and the then Miami Heat ‘Big Shark’ O’Neal jointly released the O’Neill 32 limited edition watch created by Audemars Piguet, which opened a close relationship between the two. Audemars Piguet entered the field of basketball for the first time. . At that time, the basketball league was considered a popular sports event with an overwhelming audience. At that time, only Tissot was in frequent contact with the basketball league, and Audemars Piguet was the only high-end Swiss brand to have close contact with it. Of course, O’Neal is no longer the ambassador for Audemars Piguet today.
Audemars Piguet James
In April 2011, Audemars Piguet chose Miami Heat star James and signed with it to become the Audemars Piguet image ambassador. This is the second NBA superstar signed by Audemars Piguet. To this end, Audemars Piguet and James created a special edition. Watches, and the James Family Foundation, which cares about children’s growth, has also become an important cornerstone for Audemars Piguet to choose to cooperate with. Charity has always been a very important aspect of Audemars Piguet.
Audemars Piguet becomes official timing partner of the Atlanta Hawks
In 2014, Audemars Piguet announced that it had reached a cooperation with the Atlanta Hawks. Audemars Piguet became the official timing partner of the Eagles. This is the first time that Audemars Piguet has signed an agreement with the NBA team. A timer and a huge sky screen outside the Philips Arena to broadcast live games.
Summary: Of all these cooperations, Tissot is undoubtedly the most recent and most in-depth cooperation with several of the most important basketball leagues. In the form of cooperation, Tissot provides timing technical support and supporting equipment for the Basketball Federation. service. In addition to signing stars and teams, Audemars Piguet and Hublot also have an important direction, which is to be closely linked to the charity fund founded by the stars, which will win a wider brand effect for the brand. With the cooperation of NBA teams, the brand will be widely promoted in the United States and the global market, deepening the brand image of the market, and working with the Basketball League, the stars and the team will definitely bring a strong boost to the brand. More and more powerful brands are constantly paying attention to basketball leagues and stars. This will be the new cooperation territory of the Swiss watchmaking industry. Tissot is already at the forefront.