Rolex Experience, the world’s only brand experience center located on the Bund, has held the 2015 Basel New Products Exclusive Exhibition since June 19, 2015, presented in 2015 New watches launched at the Baselworld Watch & Jewellery Fair. The exhibition has been well received since its opening, winning and deepening visitors’ love and concern for the brand, and achieving unprecedented success. This year’s highly acclaimed new products exhibition will therefore extend the extension until July 30, 2015, when more visitors will be welcome to come and feel the charm of Rolex. The public can still watch these new watches up close by booking and experience the various high-tech technologies and craftsmanship presented by Rolex.
‘The Rolex New Products Exhibition at Baselworld 2015
Exhibition time: June 19 to July 30, 2015, 10:00 to 22:00
Venue: Rolex World, 1st Floor, No. 27 Zhongshan East First Road, Huangpu District, Shanghai
Appointment and inquiry details: (021) 3330 0091
This year, Rolex set a new benchmark in precision timepieces, introducing the new Oyster Perpetual Day-of-the-Day Calendar 40 and the new 3255 movement, surpassing the level of the Swiss Observatory-certified precision timepiece (COSC). In addition, the new Oyster Perpetual Yacht Masterpiece, which also appeared in Basel, will also be displayed in this exhibition. This watch is equipped with the new OYSTERFLEX’s patented high-tech strap, which is made of metal on the inside and rubber-coated on the outside. This year Rolex launched a number of exquisite new dials, showing the ingenious combination of high technology and traditional craftsmanship. From the movement, the case, to the strap, Rolex has fully mastered all aspects of watchmaking technology. These innovative inventions can be regarded as outstanding examples.
Day of the week 40 and 3255 movement
The Oyster Perpetual Day of the Week calendar is well-known by celebrities and prominent figures, and therefore enjoys the reputation of ‘the table of heads of state’. Rolex launched a new generation of Oyster Perpetual Day-of-the-Day Calendar, incorporating this prestigious model with a new design, including a 40mm case and a new 3255 mechanical movement that set new standards in the performance of timepieces. Rolex launched the Superlative Chronometer, a “top chronometer” in the late 1950s, establishing its status as a symbol of excellence and prestige. The new day-of-the-week calendar model is even higher and keeps improving.
The new-generation 3255 caliber demonstrates outstanding watchmaking craftsmanship and has 14 patents. It is excellent in precision, power reserve, shock resistance, antimagnetic, convenience and reliability, and is easy to use and very reliable. This movement is equipped with Rolex’s newly designed patented Chronergy escapement system, which is energy efficient and reliable.
The new day-of-the-week model is available in 950 platinum, 18 ct yellow, white gold, or eternal rose gold, and is accompanied by a variety of exquisite new dials to fully demonstrate the essence of reinterpretation.
Women’s Diary 28 with Silicon Hairspring
Rolex has launched a new generation of Oyster Perpetual Women’s Date watches, featuring a redesigned case with a diameter increased to 28 mm, and a 2236 mechanical movement equipped with Rolex’s patented Syloxi silicon balance spring, providing the performance of a top chronometer. The new generation of women’s diary is available in 950 platinum, 18 ct yellow or everose gold with a new design dial.
Accurate new benchmark
In terms of precision timepiece performance, the next-generation day calendar and women’s date models represent Rolex’s most innovative technology. Both watches are equipped with the latest movements developed by Rolex, movements 3255 and 2236, which set new benchmarks in accuracy, which is twice as high as precision timepieces certified by the Observatory (COSC). Rolex has developed new methods and high-tech equipment to simulate the real life situation of the wearer, so as to test the accuracy of the top chronometer precision timepieces. In addition to these unique timing tests, all Rolex movements are systematically sent to the Swiss Precision Timepiece Testing Center for certification. Rolex testing is not limited to the movement, but also includes watches with assembled movements and cases. The movement is tested in this new way, so Rolex timepieces are extremely accurate.
Yacht-Master with OYSTERFLEX strap
Rolex launched the classic nautical watch Oyster Perpetual Yacht-Master new 18 ct eternal rose gold black watch, especially equipped with a patented Oysterflex strap developed by Rolex. This innovative design combines the ruggedness and reliability of a metal strap with the flexibility, comfort and beauty of a rubber strap. The subtlety of the strap is that the inner part is made of super-stretch metal sheet, while the outer layer is covered with high-performance black rubber injection molding.
This new model is available in 40mm diameter and 37mm new size. Its 18 ct eternal rose gold oyster case features a rotating bezel, and new matte black Cerachrom ceramic word rings set off polished three-dimensional figures.
New Oyster Perpetual
Rolex launched the new Oyster Perpetual series. In addition to the 39 mm model, there are also 26, 31 and 34 mm models with unique new dials. The new models complement the 31 and 36mm Oyster Perpetual movements launched in 2014 to form a collection that includes a variety of sizes and charming dials, fully displaying the legendary image of Rolex.
Diary pearl lady type 39 with superb gem setting
Rolex has launched three new Oyster Perpetual Diary Pearl Lady watches, each with a new 39 mm case. Every 18 ct yellow or white gold watch subtly blends Rolex’s watchmaking craftsmanship with the charm of gold and colored gemstones. These exquisite jewellery watches are equipped with a new 3235 movement and a gorgeous outer ring, which is set with 48 gradient-cut square-cut sapphires-blue to magenta, blue to green, and orange to yellow. Building each group of natural gemstones and achieving the perfect gradient color effect, the process is complicated and difficult, but in exchange for beautiful results, the gemstone outer ring of each watch is unique and extraordinary.
Gellini Cellini Time
For the classic Cellini series, Rolex has launched four models of gemini-set Cellini timepieces, with a 39mm 18 ct white gold or eternal rose gold case, and a single or double outer ring with diamonds to choose from. The double outer ring style consists of a diamond-set outer ring and a classic triangular pitted outer ring. On the black lacquered dial, 11 diamonds are set on one end of the hour markers, which are dazzling. The diamond-set single bezel is paired with a pink or rhodium-white dial with sun light effects and set with extended hour markers.
Rolex is the leading brand in the Swiss watchmaking industry. Based in Geneva, Rolex is renowned worldwide for its craftsmanship and expertise. Each of the brand’s famous Oyster watches has been certified by the Observatory Precision Timepiece for its precision, becoming a symbol of excellence, performance and honor. Rolex was a pioneer in the watch industry. It began to develop watches as early as 1905, and successfully introduced a number of major innovations, such as the Oyster watch introduced in 1926, the first waterproof watch, and 1931. Introduced automatic winding rotor. To date, Rolex has registered more than 400 patents. Rolex is a true watchmaker. It has its own workshop to design, develop and produce all the necessary parts for Rolex watches, from the casting of gold alloys, to the processing, polishing, assembly and decoration of movements, cases, dials and straps , Complete a full set of procedures independently. Rolex also sponsors a number of events and philanthropic programs, actively supports arts, sports and adventure activities, promotes the spirit of creation, and promotes environmental protection.