Richard Mille opened its flagship store in Beijing. Its new location on Campbell Street in the heart of the People’s Republic of China represents Europe’s elegant and luxurious five-star Legendary Hotel, covering an area of 260 square meters.
With such a privileged location, Richard Mille’s exclusive partner in China, Sparkle Roll Co., Ltd., invested 45 million Hong Kong dollars to build this flagship store in Beijing. From raw materials to watches for display, everything is shipped from Paris.
The exterior of the hotel is reminiscent of 17th century Southern European architecture. However, by using black as the main color of the entire space and furnishings, Richard Mille filled the interior with contemporary high-tech elements and contrasted with the exterior. A visible strong contrast between old and new is the brand itself.
Many of the designs were inspired by the original watch design, with seats wrapped in black leather occupying the main seating area; glass display cases built into wine barrels; and three-dimensional carved glass windows in all Richard Mille stores forming a distinctive feature . The combination of black ebony, black leather and weathered glass subverts traditional concepts and is reinterpreted in a way that perfectly shows Richard Mille’s charm.
Richard Mille is considered a rebel in the watch industry. It borrows concepts and materials from the fields of racing, aviation and medicine, and has opened up and completely changed the future of watchmaking.
RICHARD MILLE brand new flagship store
Address: 90-92 Jinbao Street, Dongcheng District, Beijing, China, Legendale Hotel Beijing Lijun Hotel, Level 1, Shops 3-4