Month: December 2020

The Largest Glashütte Original Boutique In China Is Located In Beijing Apm – Into The World Of Transparent Mechanical Watchmaking

Glashütte Original, a German high-end watchmaking brand, welcomed its fifth boutique in China, the Beijing APM Shopping Center. This boutique located in the central business district of Wangfujing is currently the largest Glashütte original boutique in China. It is also another brand new store opened in 2016 after the opening of the SKP boutique in Beijing. The location of Wangfujing, a top commercial landmark in Beijing and even across the country, also fully demonstrates the importance and confidence of Glashütte Original on the Chinese market.

The largest Glashütte Original boutique in China is located in Beijing APM-into the world of transparent mechanical watchmaking

Mechanical beauty, transparent watchmaking

For the first time, a watchmaker has been dispatched to serve customers for a long time, showing nearly a century of superb skills to Chinese consumers in a near-transparent way.
   Glashütte Original believes that each boutique is an extension and interpretation of the brand’s spirit, and Beijing APM boutique can be said to be the ultimate in this regard-it is the first time that a watchmaker has been stationed to serve customers. Just like the Glashütte watchmaking factory, whose facades are almost entirely made of glass, the watchmakers in the shop show Chinese consumers a century of superb skills in such an almost ‘transparent’ way. At that time, customers will not only have the opportunity to communicate face-to-face with the watchmaker and fully enjoy the charm of the gears, but also ensure that every Glashütte original watch can enjoy the most pure and exclusive maintenance service here.
Simple charm, transparent new shop

The Wonder Wall, composed of Glashütte’s original and self-produced movement parts, tells the story of the excellence of watchmaking for generations of craftsmen in Glashütte
   Following the original minimalist design style of Glashütte’s original, the decoration of APM boutique not only shows the beauty of elegant and elegant architecture, but also interprets Glashütte’s original watchmaking tradition and original spirit in a modern way. The wall of the store is painted in beige, with dark wood and light leather, which enhances the sense of transparency in the store; the bright lights in the store are interlaced with the metallic luster display cabinet, and the four major series are reflected in the flow of light Product Zone. The ‘Wonder Wall’, composed of Glashütte’s original and self-produced movement parts, tells the story of the excellence of watchmaking for generations of craftsmen in Glashütte. Inside the store, the comfortable lounge area allows each customer to concentrate more on savoring this unique German time trip.
Careful and professional VIP service

Inside the store, a comfortable lounge area allows each customer to concentrate more on savoring this unique German time trip
   Glashütte original and professional service staff will wholeheartedly provide guests with professional, meticulous, warm and friendly one-to-one service, and bring a home-like star experience to every customer. The boutique will also hold regular ‘service week’ activities to popularize the daily maintenance knowledge of watches to customers on the basis of providing maintenance services for their watches.

Categories: watches

Trendy In 2019, These Watches Are Worth Seeing

At the 2019 Geneva Watch Fair, watch brands have launched a large number of new watches, trendy design styles, new levels of craftsmanship, and amazing people. Today, the Watch House will select a few for you A new watch together.

IWC pilot series IW387902

Product model: IW387902
Watch diameter: 41 mm
Case thickness: 15.3 mm
Movement type: automatic
Movement model: 69380
Case material: Bronze
Water resistance: 60 meters
Watch details: 3126/3840
Case material: stainless steel, ceramic bezel
Water resistance: 100 meters
Watch details: 3126/3840 movement, can provide about 50 hours of power reserve.
Jaeger-LeCoultre Master Series Q13635E1

Product model: Q13635E1
Watch diameter: 39 mm
Case thickness: 10.04 mm
Movement type: automatic
Movement model: 925/2
Case material: 18k white gold
Water resistance: 50 meters
Watch details: Summary: These new watches from various brands have made greater improvements in terms of craftsmanship and performance, and deserve continuous attention this year.

Categories: watches

Jaeger-lecoutre And Dicaprio Create Environmental Protection

Leonardo DiCaprio, Leonardo DiCaprio, is the environmental protection collaborator of the Jaeger-LeCoutre brand. He was at the premiere of the 11th hour of his documentary The 11th Hour Wearing the brand’s unique ‘Master Compressor Extreme Lab’ watch.
Swiss watch company Jaeger Le-Coultre and actor and environmentalist Leonardo DiCaprio have joined forces to participate in a world-wide green environmental protection charity fundraising event.
The brand announced at a press conference on Tuesday that ‘Time to Care’ helped Leonardo DiCaprio fund Leonardo DiCaprio’s funding for the California Public Foundation (CCF). The focus of this event is the sale of two special watches in the fall of 2008.
Both watches are the first in a set of limited edition watches. This set of limited watches uses some special craftsmanship that has never been used, and the proceeds will be 100% owned by the CCF Foundation.
The first out-of-print watch for sale was the ‘Master Compressor Extreme Lab’, the watch worn by DiCaprio in his documentary ‘Eleventh Hour’, and was engraved with his signature. At $ 300,000, it is the first of its kind in the ‘Extreme Lab’ series of watches distributed around the world.
This watch is made of carbon fiber and titanium, equipped with an automatic tourbillon movement, has a dual time zone, an analog AM / PM indicator at twelve o’clock, and a patented jumping calendar is displayed between 15 and 16 hours. Time is connected. In addition, it has a special feature. This is the first mechanical movement without any lubricant, and can withstand extreme temperatures, ranging from minus forty degrees Celsius to sixty degrees Celsius.
The second out-of-print watch for sale is a unique version of the ‘Reverso Gyrotourbillon 2’ that sells for about $ 400,000. It is full of artistic emotions, and it is the first among the first spherical tourbillon watches and the second series of Reverso Gyrotourbillon watches to be released worldwide.
It has an important feature is the cylindrical hairspring with curved ends. The brand claims that this will bring innovative improvements in accuracy, paving the way for a series of rotary system precision improvements, which is particularly suitable for adaptation. The watch for wearers is an unprecedented advance. This watch has a fifty-hour energy reserve and it is made of platinum.
The Reverso Gyrotourbillon series contains more than 371 parts. It is specially designed to commemorate the 175th anniversary of Jaeger-LeCoutre.
This watch will debut in Jaeger-LeCoutre’s new stores. Jaeger-LeCoutre is expected to open several new stores in Boca Raton, Florida and Beverly Hills this summer and autumn respectively.
Jaeger-LeCoutre said that they have been committed to environmental protection, and are therefore concerned about DiCaprio’s efforts for environmental protection. His environmental protection behavior can be traced back to 1998 when he established his own environmental fund in CCF. .
The CCF Foundation is committed to raising people’s environmental awareness and taking corresponding actions on various environmental issues, including global warming and energy substitution and renewable resources, and protecting the biodiversity of the planet.
In addition to adopting such an action plan, Jaeger-LeCoutre has integrated all his sustainable development plans into a comprehensive work plan called ‘Making Time More Beautiful.’
The company also plans to carry out other green environmental protection activities in the coming months, including recycling and recycling, and using only renewable paper products to establish a corporate transportation system for employees and achieve diversified reductions in carbon dioxide emissions.
Source: National Jeweler