The Largest Glashütte Original Boutique In China Is Located In Beijing Apm – Into The World Of Transparent Mechanical Watchmaking
Glashütte Original, a German high-end watchmaking brand, welcomed its fifth boutique in China, the Beijing APM Shopping Center. This boutique located in the central business district of Wangfujing is currently the largest Glashütte original boutique in China. It is also another brand new store opened in 2016 after the opening of the SKP boutique in Beijing. The location of Wangfujing, a top commercial landmark in Beijing and even across the country, also fully demonstrates the importance and confidence of Glashütte Original on the Chinese market.
The largest Glashütte Original boutique in China is located in Beijing APM-into the world of transparent mechanical watchmaking
Mechanical beauty, transparent watchmaking
For the first time, a watchmaker has been dispatched to serve customers for a long time, showing nearly a century of superb skills to Chinese consumers in a near-transparent way.
Glashütte Original believes that each boutique is an extension and interpretation of the brand’s spirit, and Beijing APM boutique can be said to be the ultimate in this regard-it is the first time that a watchmaker has been stationed to serve customers. Just like the Glashütte watchmaking factory, whose facades are almost entirely made of glass, the watchmakers in the shop show Chinese consumers a century of superb skills in such an almost ‘transparent’ way. At that time, customers will not only have the opportunity to communicate face-to-face with the watchmaker and fully enjoy the charm of the gears, but also ensure that every Glashütte original watch can enjoy the most pure and exclusive maintenance service here.
Simple charm, transparent new shop
The Wonder Wall, composed of Glashütte’s original and self-produced movement parts, tells the story of the excellence of watchmaking for generations of craftsmen in Glashütte
Following the original minimalist design style of Glashütte’s original, the decoration of APM boutique not only shows the beauty of elegant and elegant architecture, but also interprets Glashütte’s original watchmaking tradition and original spirit in a modern way. The wall of the store is painted in beige, with dark wood and light leather, which enhances the sense of transparency in the store; the bright lights in the store are interlaced with the metallic luster display cabinet, and the four major series are reflected in the flow of light Product Zone. The ‘Wonder Wall’, composed of Glashütte’s original and self-produced movement parts, tells the story of the excellence of watchmaking for generations of craftsmen in Glashütte. Inside the store, the comfortable lounge area allows each customer to concentrate more on savoring this unique German time trip.
Careful and professional VIP service
Inside the store, a comfortable lounge area allows each customer to concentrate more on savoring this unique German time trip
Glashütte original and professional service staff will wholeheartedly provide guests with professional, meticulous, warm and friendly one-to-one service, and bring a home-like star experience to every customer. The boutique will also hold regular ‘service week’ activities to popularize the daily maintenance knowledge of watches to customers on the basis of providing maintenance services for their watches.