Movado New Basel 2013 Preview

MOVADO, a well-known Swiss watch brand known for its ‘simple modern aesthetics’, held the 2013 Movado New Basel Preview Event at Bailian Shimao International Plaza in Shanghai. Mr. Alex Grinberg, Global Senior Vice President and Executive Director of Movado Group, and Ms. Sun Yan, Movado’s Greater China spokesperson, unveiled the preview. At the event, Sun Yan, wearing a Movado Cerena Serena white ceramic watch, became the focus of media attention. This watch combines innovation and modern aesthetics. It inherits the iconic museum dial and continues the simple and elegant style of Movado. It combines Sun Jing’s delicate and elegant temperament and exudes unique femininity.

 Movado image ambassador Miss Sun Yan wears new Cerena double row diamond watch

 Movado’s image spokesperson Ms. Sun Yan signs autographs on commercials

Alex, Senior Vice President and Executive Director, Movado Group
Mr. Grinberg and Movado image spokesperson Ms. Sun Yan toasted the new release

Alex, Senior Vice President and Executive Director, Movado Group
Mr. Grinberg took a photo with Ms. Sun Yan, the spokesperson for Movado

 Movado 2013 Basel new product preview event layout

 As the world’s top watchmaker, Movado has a history of more than 130 years. The latest series of watches exudes unique charm, the perfect fusion of history and modernity, which embodies the true essence of Movado’s ‘constant motion’ brand. Exhibited in this preview event are the new collections that appeared in the 2013 Basel Watch & Jewellery Show. The most notable is the new TC watch series with a modern flavor launched by Movado, brand new for men and women The watches are all equipped with an ultra-thin case, giving a comfortable wearing experience. Cerena is an elegant ceramic watch specially designed for women launched by Movado in 2012. This year, Cerena launched an all-black model with sparkling diamonds and a white bezel with double rows of diamonds. Watch models; two new Red Label Calendomatic world time watches perfectly show Movado’s innovative and sophisticated design. The 800 series introduced for the first time in the Chinese market is a sports watch with world-time functions. A series of unique style watches, adhering to the artistic beauty and innovation heritage, focusing on the future of watches and clocks, unique and outstanding, can be called a model of modernist design.