Couple Of Roses Wrist Tissot Pastel Series 2014 Valentine Special

The rose symbolizes the promise between lovers. Passion, purity and innocence give the meaning of love to roses. The famous Swiss watchmaking brand Tissot condenses imaginative ideas and presents a promised gift for Valentine’s Day in 2014, a special pastel series for Valentine’s Day in 2014. The designer of Tissot turns the eternity of time into a pendulum, and binds the covenant of roses between the wrists. The mother-of-pearl dial shines with a colorful halo, which seems to linger on the elegant night dream of white wood fragrance; the Arabic numerals are used as the scale at 12 o’clock, and the three top Wesselton diamonds quietly stay at 3, 6, and 9 o’clock, accompanied The wearer remembers every unforgettable moment; the flaming rosy patent leather strap is a hint of cinnabar on the wrist, which represents the passion, sweetness and gentleness of lovers, while making the watch more fashionable and comfortable. Why not express the promise of love between couples with such a watch named after the color of love?

 Tissot Pastel Collection 2014 Valentine’s Day Special-Scene

Love on the wrist rose

 On this romantic Valentine’s Day, Tissot prepared a special gift for her. She loves the charming red of roses, the obsessive light of diamonds, and the holy white of pearls. When she is lovely, she receives the Tissot pastel series, and all her visions and fantasies can be realized. Time is the best touchstone of love. A gift of time that encapsulates deep love can just express to your lover your determination and desire to live with it forever. This watch is not only based on the dreamy color of love, gently speaking the tender words of love, but also a time token between lovers, a testimony of true love. On this Valentine’s Day, tie a bouquet of roses to her wrist, let her feel the happiness of being loved and cherished, the pointer ticks through every midnight until the early morning, day after day, week after week, time is full of fragrance, and a lover Eventually become dependents.

 Tissot Pastel Collection 2014 Valentine’s Day Special

The gift of Swiss quality love

 As a well-known Swiss watchmaking brand with more than 160 years of watchmaking tradition, Tissot has created each product with the most demanding Swiss craftsmanship, making it beyond the golden jade. Among the quality, the Tissot pastel series is no exception. The coveted Swiss quality and ingenious design will make your Valentine’s day perfect: the Swiss-made high-quality movement provides accurate timekeeping for modern urban women; the 316L stainless steel case and the scratch-resistant sapphire crystal glass, Shelter the wind and rain for your love; The soft and streamlined shape compliments the gentle and graceful body curve of the beauty; the mother-of-pearl dial and three top Wesselton diamonds glamorously sparkle, creating a dream and romance of love; bright The rose red patent leather strap adds a sense of fashion, making her a focus of much attention. The Tissot pastel series makes this Valentine’s Day unforgettable.

Technical Parameters:

-Swiss-made quartz movement

-Scratch-resistant sapphire crystal with anti-glare coating

-316L stainless steel case

-Mother-of-pearl dial with 3 top Wesselton diamonds

-Leather alligator strap with folding buckle

-Water resistance to 3 bar (30 m / 100 ft)

Suggested retail price: RMB 2,500

 Tissot Pastel Collection 2014 Valentine’s Day Special-Front View

Note: All diamonds are of the highest quality Weselton. They come from legitimate sources, without any financial conflicts, and are fully in line with United Nations regulations. Based on written certification provided by the diamond supplier and / or years of industry experience, Tissot hereby warrants that the diamonds used are by no means conflict diamonds.

Richard Mille Flagship Store Opens In Beijing-news Richard Mille

Richard Mille opened its flagship store in Beijing. Its new location on Campbell Street in the heart of the People’s Republic of China represents Europe’s elegant and luxurious five-star Legendary Hotel, covering an area of ​​260 square meters.
With such a privileged location, Richard Mille’s exclusive partner in China, Sparkle Roll Co., Ltd., invested 45 million Hong Kong dollars to build this flagship store in Beijing. From raw materials to watches for display, everything is shipped from Paris.

The exterior of the hotel is reminiscent of 17th century Southern European architecture. However, by using black as the main color of the entire space and furnishings, Richard Mille filled the interior with contemporary high-tech elements and contrasted with the exterior. A visible strong contrast between old and new is the brand itself.

Many of the designs were inspired by the original watch design, with seats wrapped in black leather occupying the main seating area; glass display cases built into wine barrels; and three-dimensional carved glass windows in all Richard Mille stores forming a distinctive feature . The combination of black ebony, black leather and weathered glass subverts traditional concepts and is reinterpreted in a way that perfectly shows Richard Mille’s charm.

Richard Mille is considered a rebel in the watch industry. It borrows concepts and materials from the fields of racing, aviation and medicine, and has opened up and completely changed the future of watchmaking.
RICHARD MILLE brand new flagship store
Address: 90-92 Jinbao Street, Dongcheng District, Beijing, China, Legendale Hotel Beijing Lijun Hotel, Level 1, Shops 3-4
Postcode: 100005
Source: RichardMille
www.richardmille.com

Rolex Extends Extension 2015 Basel New Products Show Continues To Shine On The Bund

Rolex Experience, the world’s only brand experience center located on the Bund, has held the 2015 Basel New Products Exclusive Exhibition since June 19, 2015, presented in 2015 New watches launched at the Baselworld Watch & Jewellery Fair. The exhibition has been well received since its opening, winning and deepening visitors’ love and concern for the brand, and achieving unprecedented success. This year’s highly acclaimed new products exhibition will therefore extend the extension until July 30, 2015, when more visitors will be welcome to come and feel the charm of Rolex. The public can still watch these new watches up close by booking and experience the various high-tech technologies and craftsmanship presented by Rolex.

‘The Rolex New Products Exhibition at Baselworld 2015
Exhibition time: June 19 to July 30, 2015, 10:00 to 22:00
Venue: Rolex World, 1st Floor, No. 27 Zhongshan East First Road, Huangpu District, Shanghai
Appointment and inquiry details: (021) 3330 0091

   This year, Rolex set a new benchmark in precision timepieces, introducing the new Oyster Perpetual Day-of-the-Day Calendar 40 and the new 3255 movement, surpassing the level of the Swiss Observatory-certified precision timepiece (COSC). In addition, the new Oyster Perpetual Yacht Masterpiece, which also appeared in Basel, will also be displayed in this exhibition. This watch is equipped with the new OYSTERFLEX’s patented high-tech strap, which is made of metal on the inside and rubber-coated on the outside. This year Rolex launched a number of exquisite new dials, showing the ingenious combination of high technology and traditional craftsmanship. From the movement, the case, to the strap, Rolex has fully mastered all aspects of watchmaking technology. These innovative inventions can be regarded as outstanding examples.
Day of the week 40 and 3255 movement
   The Oyster Perpetual Day of the Week calendar is well-known by celebrities and prominent figures, and therefore enjoys the reputation of ‘the table of heads of state’. Rolex launched a new generation of Oyster Perpetual Day-of-the-Day Calendar, incorporating this prestigious model with a new design, including a 40mm case and a new 3255 mechanical movement that set new standards in the performance of timepieces. Rolex launched the Superlative Chronometer, a “top chronometer” in the late 1950s, establishing its status as a symbol of excellence and prestige. The new day-of-the-week calendar model is even higher and keeps improving.
   The new-generation 3255 caliber demonstrates outstanding watchmaking craftsmanship and has 14 patents. It is excellent in precision, power reserve, shock resistance, antimagnetic, convenience and reliability, and is easy to use and very reliable. This movement is equipped with Rolex’s newly designed patented Chronergy escapement system, which is energy efficient and reliable.
   The new day-of-the-week model is available in 950 platinum, 18 ct yellow, white gold, or eternal rose gold, and is accompanied by a variety of exquisite new dials to fully demonstrate the essence of reinterpretation.
Women’s Diary 28 with Silicon Hairspring
   Rolex has launched a new generation of Oyster Perpetual Women’s Date watches, featuring a redesigned case with a diameter increased to 28 mm, and a 2236 mechanical movement equipped with Rolex’s patented Syloxi silicon balance spring, providing the performance of a top chronometer. The new generation of women’s diary is available in 950 platinum, 18 ct yellow or everose gold with a new design dial.
Accurate new benchmark
   In terms of precision timepiece performance, the next-generation day calendar and women’s date models represent Rolex’s most innovative technology. Both watches are equipped with the latest movements developed by Rolex, movements 3255 and 2236, which set new benchmarks in accuracy, which is twice as high as precision timepieces certified by the Observatory (COSC). Rolex has developed new methods and high-tech equipment to simulate the real life situation of the wearer, so as to test the accuracy of the top chronometer precision timepieces. In addition to these unique timing tests, all Rolex movements are systematically sent to the Swiss Precision Timepiece Testing Center for certification. Rolex testing is not limited to the movement, but also includes watches with assembled movements and cases. The movement is tested in this new way, so Rolex timepieces are extremely accurate.
Yacht-Master with OYSTERFLEX strap
   Rolex launched the classic nautical watch Oyster Perpetual Yacht-Master new 18 ct eternal rose gold black watch, especially equipped with a patented Oysterflex strap developed by Rolex. This innovative design combines the ruggedness and reliability of a metal strap with the flexibility, comfort and beauty of a rubber strap. The subtlety of the strap is that the inner part is made of super-stretch metal sheet, while the outer layer is covered with high-performance black rubber injection molding.
   This new model is available in 40mm diameter and 37mm new size. Its 18 ct eternal rose gold oyster case features a rotating bezel, and new matte black Cerachrom ceramic word rings set off polished three-dimensional figures.
New Oyster Perpetual
   Rolex launched the new Oyster Perpetual series. In addition to the 39 mm model, there are also 26, 31 and 34 mm models with unique new dials. The new models complement the 31 and 36mm Oyster Perpetual movements launched in 2014 to form a collection that includes a variety of sizes and charming dials, fully displaying the legendary image of Rolex.
Diary pearl lady type 39 with superb gem setting
   Rolex has launched three new Oyster Perpetual Diary Pearl Lady watches, each with a new 39 mm case. Every 18 ct yellow or white gold watch subtly blends Rolex’s watchmaking craftsmanship with the charm of gold and colored gemstones. These exquisite jewellery watches are equipped with a new 3235 movement and a gorgeous outer ring, which is set with 48 gradient-cut square-cut sapphires-blue to magenta, blue to green, and orange to yellow. Building each group of natural gemstones and achieving the perfect gradient color effect, the process is complicated and difficult, but in exchange for beautiful results, the gemstone outer ring of each watch is unique and extraordinary.
Gellini Cellini Time
   For the classic Cellini series, Rolex has launched four models of gemini-set Cellini timepieces, with a 39mm 18 ct white gold or eternal rose gold case, and a single or double outer ring with diamonds to choose from. The double outer ring style consists of a diamond-set outer ring and a classic triangular pitted outer ring. On the black lacquered dial, 11 diamonds are set on one end of the hour markers, which are dazzling. The diamond-set single bezel is paired with a pink or rhodium-white dial with sun light effects and set with extended hour markers.
About Rolex
   Rolex is the leading brand in the Swiss watchmaking industry. Based in Geneva, Rolex is renowned worldwide for its craftsmanship and expertise. Each of the brand’s famous Oyster watches has been certified by the Observatory Precision Timepiece for its precision, becoming a symbol of excellence, performance and honor. Rolex was a pioneer in the watch industry. It began to develop watches as early as 1905, and successfully introduced a number of major innovations, such as the Oyster watch introduced in 1926, the first waterproof watch, and 1931. Introduced automatic winding rotor. To date, Rolex has registered more than 400 patents. Rolex is a true watchmaker. It has its own workshop to design, develop and produce all the necessary parts for Rolex watches, from the casting of gold alloys, to the processing, polishing, assembly and decoration of movements, cases, dials and straps , Complete a full set of procedures independently. Rolex also sponsors a number of events and philanthropic programs, actively supports arts, sports and adventure activities, promotes the spirit of creation, and promotes environmental protection.

The Qixi Festival Decodes Extraordinary Love: Audemars Piguet Code 11.59 Series Watch

On the Chinese Valentine’s Day, Swiss watchmaker Audemars Piguet decodes the eternal and extraordinary true love with the spiritual connotation of Challenge CODE11.59 series Challenge, Own exclusive, Dare fearless and Evolve evolution meaning.

 The CODE11.59 series is Audemars Piguet’s first watch series suitable for both men and women. This series uses new watchmaking tools, techniques and craftsmanship to reach a new level of professional and aesthetic complexity, which perfectly fits the wearer Diverse styles and excellent taste.

CODE11.59 series automatic winding chronograph

Audemars Piguet CODE11.59 series automatic winding chronograph

 The lacquer dial of the Audemars Piguet CODE11.59 self-winding chronograph presents a perfect mirror texture. The 18K gold case cleverly echoes polished gold hour markers, a three-dimensional logo and slender rod-shaped hands. CODE11.59 series self-winding chronograph adopts the newly developed Calibre4401 self-produced movement, adopts column wheel and vertical clutch device, is equipped with flyback and calendar transient jump function, and the power reserve is increased to 70 hours. Calibre4401 movement adopts most of the skeleton, which greatly improves the winding efficiency.

CODE11.59 self-winding watch

Audemars Piguet CODE11.59 self-winding watch

   Audemars Piguet combines strong design tension and contrasting aesthetics to create a unique and highly recognizable case shape. The round case is embedded with an octagonal design. The top of the hollowed-out lugs is fixed to the ultra-thin bezel by welding. The bottom of the lugs cleverly forms a perfect connection with the case back. The hyperbolic anti-glare sapphire crystal glass developed by Audemars Piguet has a vertical curved surface design from 6 to 12 o’clock on the outer surface, and a dome shape on the inner surface to maximize the display of the dial details.

 CODE11.59 series self-winding watch is equipped with Audemars Piguet’s self-produced Calibre4302 self-produced movement, the movement frequency reaches 4 Hz, the power reserve is 70 hours, and the movement parts are decorated with different processes, including drawing Polishing, Geneva pattern, pearl dot pattern, circular satin polishing, etc.

British And American Pride, Highlighting The Spirit Of Freedom: Corum Launches Bubble Series

The color combination of blue, white and red symbolizes the enlightenment of freedom, equality and fraternity, and is a common color design in world flags. Among them, the U.S. Stars and Stripes and the British Rice Banner are more widely known for their far-reaching international influence. The flag fluttered, showing the style of a strong country. Recently, CORUM Co., Ltd. launched Bubble Bubble Series Bubble America First and Bubble Brexit watches, inspired by the classic American and British flags, writing the feelings of independence and freedom.

The Bubble America First bubble watch is based on the Stars and Stripes, a symbol of American individual freedom. An American flag fluttering in the wind flutters on the dial, with the blue hour hand and red minute hand running through the theme, and the solid blue strap vividly interprets the classic beauty of Stars and Stripes. While showing its exquisite appearance, Bubble America First bubble watch also inherits the consistent high-end quality of CORUM watch: sapphire arch mirror, equipped with automatic winding movement of CO 403 or CO 082, ultra-long power reserve.

Bubble Brexit, the name is very witty. Brexit is the abbreviation of British Exit, which means the event of Britain’s withdrawal from the European Union. The British are full of red, and postboxes, telephone booths, the London Eye, subway stations, Queen’s Guard … and so on are all orthodox ‘British Red’. The dazzling red strap of the Brexit watch brings a full British experience. The dial is based on the classic British rice flag as the theme, showing the glory and glory of Britain. The Brexit watch also has excellent performance: the self-winding CO 082 movement with a power reserve of 42 hours.
The Bubble America First bubble watch is available in two different sizes: 47mm and 52mm oversize, while the Bubble Brexit bubble watch is available in 47mm and 42mm, each design is Limited to 88 pieces. Among them, Bubble America First 47mm and 52mm, and Bubble Brexit 47mm, the 88th number are unique red gold bezel designs, which shine.
In 2000, the Bubble series was launched. Once launched, the series became a disruptive masterpiece in the watchmaking industry with its avant-garde design and superb craftsmanship. The Bubble series created a new design style: through the arched sapphire glass, the exclusive design pattern was seen through to create a wonderful visual illusion.

L403 / 03247

L403 / 03314

Bubble Series 52mm Bubble America First
Technical specifications
Movement
· CO403 Automatic movement
· Function: hour, minute, second
· Power reserve: 65 hours
· Swing frequency: 28,800 times per hour (4HZ)
Ruby: 30
Movement finishing: Geneva ripple finishing
dial
· Material: white copper
· Color: red and blue
Case
Stainless steel screw-in open case back with anti-glare sapphire crystal
Water resistance: 100 meters / 10 atmospheres
· Dimensions: 52 mm
· Thickness: 20.20 mm
pointer
Hour and minute hands: leaf-shaped, rhodium-plated, blue and red luminous
Strap
· Blue vulcanized rubber strap
· Stainless steel pin buckle
· Band width: 26.5 / 22 mm
Suggested retail price:
L403 / 03247 RMB 43,500
L403 / 03314 RMB 103,000

L082 / 03263

L082 / 03307

Bubble America 47mm Bubble America First
Technical specifications
Movement
· CO 082 automatic movement
· Function: hour, minute, second
· Power reserve: 42 hours
· Swing frequency: 28,800 times per hour (4HZ)
Ruby: 21
Movement finishing: Geneva ripple finishing
dial
· Material: white copper
· Color: blue and red
Case
Stainless steel screw-in open case back with anti-glare sapphire crystal
Water resistance: 100 meters / 10 atmospheres
· Size: 47 mm
· Thickness: 18.50 mm
pointer
Hour and minute hands: leaf-shaped, rhodium-plated, blue and red luminous
Strap
· Blue vulcanized rubber strap
· Stainless steel pin buckle
· Band width: 24/20 mm
Suggested retail price:
L082 / 03263 RMB 38,500
L082 / 03307 RMB 91,500

L082 / 03308

L082 / 03310

47mm Bubble Brexit British Flag Watch
Technical specifications
Movement
· CO 082 automatic movement
· Function: hours, minutes and seconds
· Power reserve: 42 hours
· Swing frequency: 28,800 times per hour (4HZ)
Ruby: 21
dial
· Material: white copper
· Color: red and blue
Case
Stainless steel screw-in open case back with anti-glare sapphire crystal
Water resistance: 100 meters / 10 atmospheres
· Size: 47 mm
· Thickness: 18.50 mm
pointer
Hour and minute hands: leaf-shaped, rhodium-plated, blue and red luminous
Strap
· Red vulcanized rubber strap
· Stainless steel pin buckle
· Band width: 24/20 mm
Suggested retail price:
L082 / 03308 RMB 38,500
L082 / 03310 RMB 91,500
42mm Bubble Brexit British Flag Watch

L082 / 03311

Technical specifications
Movement
· CO 082 automatic movement
· Function: hours, minutes and seconds
· Power reserve: 42 hours
· Swing frequency: 28,800 times per hour (4HZ)
dial
· Material: white copper
· Color: red and blue
Case
Stainless steel screw-in open case back with anti-glare sapphire crystal
Water resistance: 100 meters / 10 atmospheres
· Dimensions: 42 mm
· Thickness: 16.50 mm
pointer
Hour and minute hands: leaf-shaped, rhodium-plated, blue and red luminous
Strap
· Red vulcanized rubber strap
· Stainless steel pin buckle
· Band width: 22/18 mm
Suggested retail price:
L082 / 03311 RMB 36,000

Speed, Precision, Wisdom, Passion Watch And Basketball Arena

Frequent contacts between watches and basketball have been in the past 10 years. The popularity of the NBA and the huge market contain unlimited business opportunities. Many sports brands have broken their heads and want to win the NBA. The high threshold also discouraged them. On October 5, 2015, the NBA and the Swiss watch brand Tissot reached a global partnership. Tissot became the first official timing partner of the three teams of the NBA, WNBA (American Women’s Professional Basketball League) and the NBA Development League, Swiss. For the first time, the watch brand was able to present itself on the most prestigious basketball court.

Tissot invests heavily in creating an unmatched NBA league matrix

Tissot’s basketball world
    This is the first cooperation between Tissot and the NBA. During the cooperation, Tissot will tailor timers, watches and related accessories and services for the NBA and its team. At the same time, Tissot will work with the NBA to design a set of top-notch integrated timing systems. As a partner, Tissot will invest in NBA teams and event broadcast partners, and cooperate with NBA events, marketing, media communications and NBA players worldwide. In terms of advertising creative release and other aspects, Tissot will provide support of up to 200 million US dollars throughout the process (this is Tissot’s largest investment project in history). In addition, Tissot is also the official timing partner of FIBA ​​and CBA. Since then, Tissot has become the world’s largest timing partner for basketball sports events.

Basketball League Court Timer

    As two of the most popular basketball leagues in China, the NBA and CBA play nearly a thousand games a year. Fans already know the rules of basketball, and the key to the smooth and complicated timing of the game, especially the NBA , Its rules are more competitive and commercial, so its timing is more accurate and tedious, 24 seconds offensive limit, halftime break, 20 seconds pause, the last minute of each quarter to stop timing (No. The last two minutes of the four quarters) and so on. Every second (or even milliseconds) is crucial for the game and has also made a series of beautiful lore in history including Kobe, Jordan and McGrady.

    Because of the numerous timings and rules, the official timing of the NBA used to be wrong. The official timing of the NBA required manual operation. The referee on the court has a timer that is wirelessly connected to the computer system to control the short-term penalty time on the court. There are also a number of timekeepers responsible for the timing of the entire game. After 2004, the NBA official overhauled the timing system. Now the NBA and Tissot will work together to create a more reliable timing system. The 2016-2017 season will be put into 29 Venue use.

Tissot announces re-collaboration with CBA

    In recent months, the CBA’s timing has been wrong one after another, and has been widely controversial. The organizer’s investigation found that it was affected by electromagnetic interference, eliminating human and equipment factors. The CBA has always aligned itself with the NBA. The device was stranded due to high prices (a set of about $ 20,000) and high demands on referees. On November 11, 2015, Infront Media announced that the CBA, the Chinese Basketball Association and Tissot have reached another cooperation. Tissot will participate in all the marketing and promotion activities of the Chinese Basketball Association’s events and the CBA playoffs and All-Star games, and provide CBA with A set of timers. The official cooperation between Tissot and CBA started in 2007 and lasted for 6 years. Infront Media believes that this cooperation has a synergistic effect. CBA and Tissot can quickly open the Chinese market. China has become Tissot’s largest sales market, and this common Goals have become the cornerstone of cooperation between the two. When Infront Media mentioned this cooperation, Tissot was given a very limited brand display and reflected the brand’s sporting spirit, thus creating a unique selling point for Tissot watches.

Tissot is the official timing partner of FIBA

    Tissot is undoubtedly the largest Swiss watch cooperation brand in the sport of basketball. It has the best basketball league with the most fans, and cooperates with the best teams and players. In 2008, Tissot cooperated with FIBA ​​and held a number of timing jobs. In the same year, he signed the NBA Spurs starting position Tony Parker as the brand ambassador. In 2013, FIBA ​​announced the renewal of Tissot as a global partner for a period of four years (ending 2016). With excellent timing devices, data analysis systems and supporting services, Tissot became the sponsor of the 5 FIBA ​​awards and made special watches for MVP and All-Star players. The system provided by Tissot can broadcast the live score and time data to each display device in real time through television and the network. The coaches can even get the data of each player on the pitch to evaluate the team’s status in real time, which greatly increases Athletic and watching fun for sporting events.

Tony Parker

Tissot Porsche Series Special

    In 2015, Tissot successively signed two big orders for NBA and CBA (for a period of 5 years) to provide different services. On November 4, Tissot released the first NBA watch-Tissot Solar Tengzhi series touch screen wrist Watch, on November 5, Tissot announced the establishment of cooperation with the Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks and San Antonio Spurs, and each team will provide a special Tissot Porsche series With the colors and logos of their respective teams.

Tissot provides complete timing equipment and data analysis system for comprehensive events

    The Swiss watchmaking industry has long been known for traditional watchmaking. However, these watchmaking brands, which have existed for decades or even hundreds of years, are not just making traditional watches. They are also committed to developing complex and high-precision timepieces. System, otherwise would n’t any event organizer get drunk and use a traditional watch as a game timing meter? There are some very famous brands, such as Tissot, Swatch, Omega, Rolex, Blancpain, Tag Heuer, Hublot, Longines, Breitling and so on. However, there are not many brands closely related to basketball. Tissot, Hublot and Audemars Piguet are the three most important companies, and Tag Heuer passed this by.
Tag Heuer and CBA ‘mother-in-law’ win love?

TAG Heuer and CBA previously partnered

    When it comes to cooperation with CBA, TAG Heuer is full of grievances. On October 21, 2015, TAG Heuer announced that it had reached a two-year (2015-2017) cooperation with the CBA (a contract signed on September 29). This is the result of a year of love (negotiation) between Tag Heuer and Infront Sports Media (China). However, only about 10 days after the conference ended (November 2), Tag Heuer submitted to Beijing Chaoyang District People’s Court. Filed a lawsuit and sued Infront Sports Media for unilateral breach of contract (Infront China filed a termination on October 9, and Tag Heuer found the CBA poster with the Tissot trademark in the contract period and considered it a serious breach). This is the first time that TAG Heuer has reached an in-depth cooperation with CBA, which could have taken the opportunity to win a wide market effect. According to the contract content, TAG Heuer will release a special watch and fund preparations for the development of basketball in China. Soon after, Tissot became the official timing partner of CBA. The official media of Infront attended the relevant press conference and showed a firm position, meaning that Tag Heuer had missed this opportunity. The reason is that the Infront Sports Media Headquarters has already reached a cooperation with Tissot. Infront China continued to negotiate and sign a contract with Tag Heuer without news, but this is obviously unreasonable. The specific reason may not be known until the trial.
Hublot Marries Heat Lakers Don’t Forget ‘Take away’ Wade and Kobe
    Another heavyweight Swiss watch brand closely related to basketball matches is still the brand under the control of Biver-Hublot. Since Biver took charge of Hublot, he has re-integrated the brand resources, purchased the core resources of the famous movement manufacturer BNB Company, and continuously strengthened his marketing strategy. The Big Bang, a landmark watch series, has led Hublot all the way Back to the top of the altar.

Hublot and the Heat

    In recent years, Hublot’s cross-border cooperation has become increasingly rich, and contact with basketball, because Tissot has already made its first move, failed to reach the forefront. In December 2010, the cooperation between Hublot and the Miami Heat became its official watch and official timepiece, and began a cross-border cooperation between Hublot and the basketball game. Shortly after, Hublot signed the Heat’s ‘Flash’ Wade as Brand image ambassador. With the Heat of Wade, James and Bosh, the Heat won the NBA championship in the 2011-2012 season and the 2012-2013 season. Hublot released a special edition watch for this, and held a celebration dinner. In 2013, Hublot and the NBA’s other star team, the Los Angeles Lakers, reached a cooperation. In the same year, Hublot signed the Lakers legendary star Kobe Bryant and created a black Mamba limited watch for it.

Hublot and Wade

Hublot and Kobe

    At the same time, as a partner, Hublot enjoys the team’s marketing naming rights, of course, the sponsorship fee is also indispensable. During the entire cooperation period, Hublot released a number of limited edition watches for the team and the star. Part of the design of the star limited edition watch was completed by the star, and many dinners, charity events and other related marketing activities were held. Create your own brand image of precision timepieces and sportsmanship.

Hublot and Kobe Bryant Family Charitable Foundation

Three stages of love between Audemars Piguet and basketball

Audemars Piguet Royal Oak O’Neill

    In addition, Audemars Piguet, a unique family-managed watch brand in Switzerland, has always paid close attention to sports, and Audemars Piguet also has an influential image ambassador. In 2007, Audemars Piguet and the then Miami Heat ‘Big Shark’ O’Neal jointly released the O’Neill 32 limited edition watch created by Audemars Piguet, which opened a close relationship between the two. Audemars Piguet entered the field of basketball for the first time. . At that time, the basketball league was considered a popular sports event with an overwhelming audience. At that time, only Tissot was in frequent contact with the basketball league, and Audemars Piguet was the only high-end Swiss brand to have close contact with it. Of course, O’Neal is no longer the ambassador for Audemars Piguet today.

Audemars Piguet James

    In April 2011, Audemars Piguet chose Miami Heat star James and signed with it to become the Audemars Piguet image ambassador. This is the second NBA superstar signed by Audemars Piguet. To this end, Audemars Piguet and James created a special edition. Watches, and the James Family Foundation, which cares about children’s growth, has also become an important cornerstone for Audemars Piguet to choose to cooperate with. Charity has always been a very important aspect of Audemars Piguet.

Audemars Piguet becomes official timing partner of the Atlanta Hawks

    In 2014, Audemars Piguet announced that it had reached a cooperation with the Atlanta Hawks. Audemars Piguet became the official timing partner of the Eagles. This is the first time that Audemars Piguet has signed an agreement with the NBA team. A timer and a huge sky screen outside the Philips Arena to broadcast live games.
Summary: Of all these cooperations, Tissot is undoubtedly the most recent and most in-depth cooperation with several of the most important basketball leagues. In the form of cooperation, Tissot provides timing technical support and supporting equipment for the Basketball Federation. service. In addition to signing stars and teams, Audemars Piguet and Hublot also have an important direction, which is to be closely linked to the charity fund founded by the stars, which will win a wider brand effect for the brand. With the cooperation of NBA teams, the brand will be widely promoted in the United States and the global market, deepening the brand image of the market, and working with the Basketball League, the stars and the team will definitely bring a strong boost to the brand. More and more powerful brands are constantly paying attention to basketball leagues and stars. This will be the new cooperation territory of the Swiss watchmaking industry. Tissot is already at the forefront.

Speake-marin Launches Its First Chronograph-news Speake-marin

Speake-Marin launched the first chronograph in the history of the brand: Spirit Seafire, filling the gap in the field of the brand.

Independent watchmaker Peter Speake-Marin has become the mainstay of independent watchmaking with his independently produced Triad mechanical art watches, Vegas watches, Ten watches, Renaissance tourbillon minute repeaters and Thelassa watches. . Every watch he makes with a Piccadilly case has a unique logo. Although many complication watches have been made, the only thing missing is a chronograph. Today, the launch of the Spirit Seafire chronograph will change that. The Spirit Seafire chronograph inspired by the warship is equipped with a titanium case and a dial of luminous material, which can be recognized by the hands of Speake-Marin at a glance.

The Spirit Seafire chronograph uses the classic layout of the chronograph-the small dial is located at 12 o’clock, 6 o’clock and 9 o’clock, and the calendar window is set at 3 o’clock. People who love the Valjoux 7750 movement will feel familiar when they see this chronograph, because the movement used by the Seafire chronograph is the C99001-D movement, which is based on the Valjoux / ETA7550 movement. The 30-minute and 12-hour counters of the Spirit Seafire chronograph are located at 12 and 6 o’clock, respectively. The small seconds dial is located at 9 o’clock, and its form uses the Speake-Marin classic ‘topping tool’ wheel.
The hour and minute hands of the dial and the hour, minute and second hands of the chronograph are all coated with luminous material. Different styles of hollow hands are typical design elements of Speake-Marin.

The Spirit Seafire chronograph is equipped with a Speake-Marin’s Piccadilly case, and has been specially adapted for this chronograph and its buttons. The case is made of grade 5 titanium, with a diameter of 42 mm and a thickness of 15 mm. The case back is completely closed and engraved with the motto of the Spirit series: ‘fight, love, persistence’.

Recommended ‘outstanding’ Cartier Calibre Watch In The Deep Sea

CALIBRE DE CARTIER watch is a perfect fusion of the profound craftsmanship of watchmaking skills and exquisite design, which confirms Cartier’s enduring watch legend. Needless to say, this series will become another classic of Cartier after the trend of Santos, Tank, Ballon Bleu watches. In this hot summer, the Watch House recommends three Cartier Caribo dive watches.

Cartier CALIBRE DE CARTIER DIVER W7100052

Model: W7100052
Movement type: automatic machinery
Case material: 18k rose gold
Strap Material: Rubber
Case diameter: 42 mm
Domestic public price: ¥ 199,000
Watch details:
Cartier CALIBRE DE CARTIER Collection W7100054

Model: W7100054
Movement type: automatic machinery
Case material: Stainless steel / 18k rose gold
Strap Material: Stainless Steel / 18k Rose Gold
Case diameter: 42 mm
Domestic public price: ¥ 91,500
Watch details: DE CARTIER DIVER W7100055 watch

Model: W7100055
Movement type: automatic machinery
Case material: 18k rose gold
Strap Material: Rubber
Case diameter: 42 mm
Internal price: ¥ 74,500
Watch details: The DE CARTIER series are masculine works with the watchmaking spirit of the workshop: 1904 MC movement, this movement is equipped with a precise adjustment system and a stop-second mechanism, which can perfectly adjust the travel time and ensure accuracy. . The 1904 MC oscillating weight is equipped with a central ceramic ball bearing system, which gives the movement excellent durability and shock resistance. The innovative pawl system and two-way winding mechanism make watch winding easier and more convenient. It underscores Cartier’s spirit of excellence and excellence in creating the Cartier Caribo Dive Watch, a watch that combines professional needs with daily wear.
Summary: Cartier’s CALIBRE DE CARTIER DIVER series inherits the extraordinary spirit of innovation and distinguished free and easy masters. Cartier has always strived to combine watchmaking technology and design aesthetics into one, and has indisputably achieved the honor of its master watchmaker. . Combining classic and innovative design elements, CALIBRE DE CARTIER DIVER will definitely be included in the annals of history, becoming another important member of the Cartier watch family, once again demonstrating the continuous research on the watchmaking mechanical technology and the ambitious ambition of the future by the graphics card.

Cartier Recreates The Classic Legend, The New Watch Will Be Launched Worldwide

As a model of the 20th century, Cartier Tank is synonymous with extreme elegance, and in the 21st century, it will become more active by maintaining its extraordinary style. On June 22, 2012, the new Tank Anglaise watch was launched on the global market, creating a ‘Never Stop Tank’-a new legend of the Tank watch that never stops.
   A design that transcends the era and continues a century-long legend. Once the Cartier Tank watch came out, its avant-garde style broke the rules of the round dial and opened a new era of square watches. Since the birth of the first Tank watch in 1917, the Tank family has the same bloodline and new works have emerged. With the continuous creative passion and persistence, it has written a brilliant chapter in the history of Cartier watchmaking and even world watchmaking.
Tank Anglaise watch, large model, 18K white gold, Cartier 1904 MC workshop automatic mechanical movement
Tank Anglaise watch, medium jewellery model, 18K white gold, diamonds
    Cartier’s inspiration has always been at the forefront of the spirit of the times, and has constantly given Tank watches a new look. Following the great success of the Tank Américaine and Tank Française watches, Cartier hopes to lead the third peak in its history with a new Tank watch-the Tank Anglaise watch. This watch is also a tribute to Cartier’s three temples (Cartier boutiques in Paris, New York and London), and together with the Tank Américaine and Tank Française watches form a perfect trilogy. The uniqueness of this new work is that in addition to the perfect harmony between the bracelet, the vertical lugs and the link itself, the crown is hidden in the hollow vertical lugs, revealing only the inlaid gemstones, which makes Tank Anglaise from Tank Stand out from the family.
Tank Anglaise watch, small jewelry model, 18K rose gold
    The new Tank Anglaise watches are available in three sizes for men and women. They are available in white gold, yellow gold and rose gold. The case and bracelet convey a wonderful and soft atmosphere, which is justified. It reflects the strict aesthetic requirements and integrated design philosophy of Louis Cartier. In addition, Tank Anglaise’s large model is especially equipped with Cartier’s first self-winding mechanical movement 1904 MC, which can see its mechanical movement through the sapphire crystal transparent case back.
Tank Chinoise watch, Cartier, 1922
Tank Louis Cartier watch, Cartier, 1944
    As the first watch with integrated case and lugs, Tank cleverly blended seemingly contradictory geometries perfectly. Stylized breakthroughs have achieved its legendary status. When the Tank watch came out, at the time of the First World War, Louis Cartier, the soul of the Cartier family, was inspired by the simple and rigid lines of the military tank that was first put on the battlefield. A legendary work. The vertical lugs of the tank track, the smooth case, the strap perfectly inserted between the lugs, and the Roman numerals, minute track and blue steel hands are all the iconic elements of the Tank watch. With Cartier’s bold innovations, the regular squares have been continuously deconstructed and re-interpreted, and the Tank family has become increasingly large. The design concept and concept of each Tank watch has always contained a pioneering spirit that transcends the times, and has therefore become a trend that prevails Classic watch.
Tank Américaine watch, Cartier, 1993
Tank Française watch, Cartier, 1995
    The Tank Chinoise watch, born in 1922, may be the only model inspired by architectural form in the history of horology, inspired by the door lintels of Chinese temples, and the name of the watch came from this. The Tank Louis Cartier watch, also created in 1922, embodies a new style later known as ‘Art Deco’ with soft lines and rounded corners. The Tank Américaine watch launched in 1989 elegantly responds to the new wave of pursuit of large-scale watches, while the Tank Française watch launched in 1996 represents the revolutionary bracelet watch concept representing the technical, aesthetic and functional development of the Tank watch The new stage in China and became the most iconic watch of the 1990s. As a top watchmaking brand, while adhering to the ultimate aesthetic design and excellent manufacturing technology, Cartier has continuously incorporated innovative elements into watch works, giving them extraordinary vitality.

How Business Elites Choose Luxury Watches

Yu Tong said: ‘The standard business elite must not be out of fancy and complicated design, but most of them have superb matching skills with simple and complex control, as well as accessories.’

1, Cartier Ballon Bleu de Cartier watch
If I have to recommend a watch with a formal dress, no matter for men and women, I will definitely choose Cartier blue balloons. The Blue Balloon watch series is a masterpiece of Cartier’s classics and innovations. It not only draws Cartier’s profound watchmaking essence, but also breaks through the limitations of traditional watch design with the imagination and the spirit of extreme innovation.

2, Piaget Protocole XXL watch
Do you need to say that? The thin watch is the best watch for formal occasions: it will not over-inflate and support the cuffs; it will not fit well due to the rotation of the wrist. As it happens, Piaget is the ‘professional’ of producing such watches. And, if you are tired of round watches, try square ones.

3, IWC Portuguese watches
I like one of IWC’s most favorite series: oversized, simple dial design, change the strap at will. The watch is equipped with a Nissan BF11 movement. Three independent time displays on the dial. The slender sword-shaped minute hand placed in the center is the most prominent. The hour and hour dials are set at 12 o’clock, and the second hand is at the opposite 6 o’clock. The stainless steel case with a diameter of 40 mm exudes strong style. It cannot be said that IWC meets the requirements of a man for any occasion, but it will certainly be the right choice.

4.Sea-gull double tourbillon watch
Recommendation of the seagull is inseparable from the rising national emotions this year. This Chinese national brand, which has been established for more than 50 years, is rising at the world’s altar at an imperceptible speed. The double tourbillon watch is even more precious because of the cultural connotation behind it.