FRANCK MULLER’s new flagship store was officially opened in Hong Kong. It is the world’s first flagship store with four floors. The flagship store covers an area of 6,000 square feet and is located in the well-known shopping resort Causeway Bay.
Mr. Zhu Junhao, Vice Chairman and Executive Director of Sincere Brand Management Limited, said: ‘It is a great honour for us to set up the world’s largest brand flagship store in Hong Kong.’ He continued: ‘When guests enter the flagship store, Led the journey of understanding the brand. The flagship store design is ingenious and brings an unforgettable experience to our customers when we share our passion for fine watchmaking. ‘
The flagship store’s ground floor is decorated with the brand’s iconic Arabic numerals, which is also a trademark of FRANCK MULLER®. Guests can enjoy the latest masterpieces designed by the brand at Watchland, Geneva headquarters. Take the private elevator to the first floor. The striking stone fireplace creates a warm and intimate atmosphere for the wide space, and the master of complex functions FRANCK MULLER® displays the most sophisticated and delicate timepieces here.
Guests also had the opportunity to meet two other creative brands on the first floor, namely Backes & Strauss, a subsidiary of FRANCK MULLER Group, and independent brand Cvstos. Founded in 1789, Diamond Master Backes & Strauss is known for its superb diamond cutting and polishing techniques and has created extraordinary luxury timepieces at the world-renowned FRANCK MULLER Watchland workshop. Cvstos integrates high-tech technology into the design, achieving a perfect balance between traditional watchmaking technology and advanced innovative technology. FRANCK MULLER® pursues design aesthetics, and its creation is as unique as the brand. The spacious flagship store is filled with a pleasant atmosphere, allowing guests to appreciate all kinds of fine watchmaking, and to linger; just like strolling around the art museum, admiring the exquisite timepieces and experiencing the wonders of watchmaking.
The first two floors of the flagship store provide two different dining experiences, which is the first of its kind among international watchmakers. FRANCESCO by FRANCK MULLER, located on the second floor, is expected to open this spring, presenting Japanese-style Italian dishes to diners; and EIGHTEEN SHARP on the third floor, concocting Western-style Chinese dishes. The FRANCK MULLER concept flagship store is now open. Welcome connoisseurs of fine watches from all over the world to witness the brand’s unparalleled superb watchmaking technology and enjoy exclusive services for customers.
FRANCK MULLER’s flagship store in Causeway Bay, Hong Kong
FRANCK MULLER Hong Kong flagship store is carefully designed and looks forward to giving customers an extraordinary experience.
Providing catering services on the second and third floors of the Hong Kong flagship store is the first initiative of a watch brand.